Originally Posted by z1concept
i usually advise our customers to shift from print ads to online marketing.
how's your business doing so far?
Print ads can still have more sway. It depends on the industry, environment, and the product. In niches where internet marketing is heavily concentrated, print can provide a greater value.
The key is to test various media and focus your marketing on the one that brings in the most profit per ad campaign dollar. Then exploit that medium. As I write in the article above, going viral on Youtube is pointless if the cash register doesn't ring!
Ingenious Business is going gangbusters! Just produced our first podcast and we have several contributing authors writing fresh content, some of them marketing gurus. We're about ready to start monetizing the site.