Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Offline > General Offline Marketing
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 7th May 2009, 07:15 PM   #1
marveli.t.
Member
 

Join Date: May 2009
Posts: 4
Default My Offline Marketing Idea, Will It Work?

My business offers computer services to businesses and home users.

I am looking to grow my client base, specifially the business side for obvious reasons.

I think one of the only ways I am going to be able to get more business clients is to meet them face to face, and this is the way I am thinking of doing it.


My cold calling plan so far:

1.
I am going to get 150 nice looking coffee mugs labeled with my business logo, website and number.

2.
Source a wholesaler or at least get a discount on some cheap chocolates, not crappy ones, and fill the cups with them.

3. Maybe wrap them up in cellofane and stick a business card ot 2 in the top of the cup also.

4. Design a DL flyer which will say something along the lines of "Since we have sweetened you up a bit, how about letting us have a look at your computers and infrastucture.. for free?"

I want to offer a computer + infrastructure evaluation for free, to give them some insight into what they are doing wrong, or not doing. Follow up with a proposal outlining what I think they should do, and an estimate on cost etc maybe also.

I'd love to hear what you think!

Cheers,

Jacob
Sydney Australia

marveli.t. is offline   Reply With Quote
Register or log in to remove this ad.
Old 7th May 2009, 10:21 PM   #2
phanio
VIP Contributor
 

Join Date: Feb 2009
Location: Texas
Posts: 261
Default

Question: Who are you going to give them mugs too? If you are giving them to people who are not looking for your services - you could be wasting a lot of money and time. I would suggest you give those mugs to current customers - thus you remain on the forefront of their minds.

I like the free service idea - although you may get more takers then you can handle. But, if you promote your free service (via traditional print and online media) you may be able to drum up business.
You can also partner with your local media players (print, TV, online) and work a story around your free services. If you give these media organziation something to report - they may promote you for free - use press releases or contact their managing editors and pitch your plan. If you write up a compelling enough story then offer your services - the media would love to promote you and help you drum up business.

Another suggestion - is to offer discounts to current customers for referrals. This way - you are getting new business which makes it easier to give the discount to current customers.

Just my thoughts

__________________
Business Money Today - Small Business Loans
phanio is offline   Reply With Quote
Old 12th May 2009, 03:18 AM   #3
JLeesCastro
Member
 
JLeesCastro's Avatar
 

Join Date: Apr 2009
Location: New Jersey
Posts: 42
Send a message via Skype™ to JLeesCastro

Default

Well, it's an interesting idea, and you're on the right track that to build more business clients for your computer consulting services you need to get in front of them & focus on that offline marketing.

But you do need to be careful that you're not over-investing in those 150 freebies... at that number, you may just get one signup out of it. Is that enough to justify the effort and expense? It really depends on how large your local market is, and how much you think each customer is potentially worth.

There are a lot of small businesses offering computer support/consulting services. How is your service different? What is your unique value? Come up with that, then design a marketing campaign that ties in to that value. There's no link between coffee/chocolate and computer services... except they all start with a "C" :-) For business clients, they need to know what is special about what you can do for them. And remember that your "free" assessment isn't really free for them... they still have to spend time and resources to have you do that assessment.

A lot of my clients are in the technology services business... and almost all of them face this same issue. You may do better with a presentation (not a sales pitch, but something helpful to the audience) to your local Chamber of Commerce or other group where potential business clients may be present.

Joanna

JLeesCastro is offline   Reply With Quote
Old 13th May 2009, 10:24 AM   #4
BarryDavis
Member
 

Join Date: Apr 2009
Posts: 6
Default Good Idea, But . . .

Hi Jacob...

Liked the idea, but before you go spending all that money, how about trying some ideas that don't cost you a penny . . .

1. When ever you or your friends write out a bill (either personal or business related) on the front of the envelope, write your web address on it and something to the effect that you are offering a FREE check up on their computers...you will never know how many people see that envelope before it get's to it's final delivery point.

2. If you have a local book store . . . go to the section where your business niche is...(computer/small business/home business, etc.). In each of those books, place your business card...when someone comes to look at those books, your card will be right in front of them.

3. Oh yea...when ever you send out something in an envelope (again, business related or personal) insert a brochure or business card in there for your business...

Hope these helped...don't spend money when you don't have to.

Barry Davis
IdeaBox Marketing & Design

BarryDavis is offline   Reply With Quote
Old 28th May 2009, 10:26 PM   #5
Peggy J
Member
 
Peggy J's Avatar
 

Join Date: May 2009
Location: St. Pete Beach FL
Posts: 5
Default It's in the follow-up!

Jacob,

I also like your idea because it has that personal touch to it. It allows the potential new client to SEE you and get a feel for the kind of service you will be providing.

I would follow-up with a "thank you for talking to me - it was nice to meet you" card/note, because it would be a second contact with the potential new client. Then a couple of weeks latter a follow-up phone call to see about scheduling the free service that you are offering.

I send thank you cards to all my new clients in my sculptured nail salon and you just can't believe all the nice comments and new referrals I get. No one bothers to send thank you cards any more so it make you stand out from the rest!

Keep track of the amount of new business comes from your marketing effort. Let us know how it's going.....

Peggy J is offline   Reply With Quote
Old 28th May 2009, 10:39 PM   #6
RCP
Member
 

Join Date: May 2009
Location: Southwestern Utah
Posts: 10
Default

Rather than a coffee cup, why not a flash drive or mouse pad with your name?

RCP is offline   Reply With Quote
Old 29th May 2009, 12:41 PM   #7
CutCompCosts
Member
 

Join Date: Apr 2009
Posts: 18
Default

That's a lot of money to be spending on marketing gimmicks. I know this is the offline section but for computer services you should be focusing on good search engine results for keywords in your area. Second would probably be print directories and direct mail. I wouldn't offer too many services for free, instead offer a free evaluation of the problem and add a dollar value to the evaluation.

Seems like businesses would be your best customers. I would be cold calling them and trying to find out if they are working with anyone and either discuss a free evaluation or try to get a meeting in person and possibly offer flat fee contract services that if they have any problems its covered under their contract.

Save the marketing gimmicks for customers that have used your services in the past but haven't used them in awhile.

CutCompCosts is offline   Reply With Quote
Old 3rd June 2009, 02:16 AM   #8
jarmaine
Member
 

Join Date: May 2009
Posts: 23
Default

This is a wonderful idea, but it will cost you. This would actually work if you had a targeted audience, those that are really interested in availing such services already.
Other ideas could be using door hangers or rack cards. You could even put a tear off coupon that they could present to you to avail of the free service. Definitely much cheaper.

jarmaine is offline   Reply With Quote
Old 9th February 2010, 05:00 AM   #9
FBCondos
Member
 

Join Date: Jan 2010
Posts: 63
Default

I suggest that you focus on your business to business transactions cause that will be that largest transactions that you might get. Try having contracts with big companies. Actually, you're plans are very good and might as well be effective if done properly. Give them an appertizer like a sales promo at first to make them come back for more. By doing that, you are giving yourself their trust and knowing your effectivity rate.

FBCondos is offline   Reply With Quote
Old 26th February 2010, 01:38 PM   #10
YellowGorilla
Member
 

Join Date: Feb 2010
Posts: 12
Default

I think you have some good ideas and are headed in the right direction. As others have suggested I would check on the potential roi of the free gifts, and something computer related may be more suitable.

Also, I was thinking that instead of offering a free general inspection, try to focus your offer on a hot topic. For example, if your company deals with networking you could provide your potential customer with a cost savings analysis based on server virtulization. The standardization of your offer should reduce the time you spend on it, saving you money. Plus, this provides specific, immediate benefits for them and could help to set you apart as the community expert if you do it right.



YellowGorilla is offline   Reply With Quote
Reply   

Bookmarks


Similar Threads
Thread Thread Starter Forum Replies Last Post
marketing plan reduced to seven sentences SoKyBiz General Small Business Issues 7 22nd March 2016 03:02 AM
SEO - The Most Effective Form Of Advertising Dale King Search Engine Optimization 33 14th May 2013 10:00 PM
Incorporating on and offline marketing Localmn General Small Business Issues 9 11th May 2011 11:40 AM
Opinions On Market And Marketing Idea DanPrimus General Offline Marketing 0 5th December 2007 02:44 PM
Online Party Plan Idea - Could It Work? kimt General Online Marketing Information 4 27th June 2007 01:18 AM



Thread Tools

Get Updates
RSS Feeds:
RSS Feed for General Offline Marketing RSS for this Category Only: General Offline Marketing

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Used Values - Free Links
Blue Book





All times are GMT -5. The time now is 05:37 AM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy