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Small Business Ideas Forum

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Old 24th September 2008, 12:56 PM   #1

Join Date: Sep 2008
Posts: 1
Question How Much Should I Charge For Advertising?...

Hi guys,

I've had someone approach me with regards to paying a monthly fee to put a banner advertisement on my Website. The banner advert would be sized at 599 (width) x 95 (height) pixels.

My Website is RetroFootballTShirts.co.uk

Some statistics...

On Google, I am placed for searches, set on 'the web'...

retro football shirts - 3rd
retro football tshirts - 1st
retro football t-shirts - 1st
retro football - 2nd
arsenal t shirt - 2nd
chelsea t shirt - 5th
liverpool t shirt - 3rd
manchester united t shirt - 12th
spurs t shirt - 3rd

etc. etc.

This year so far, I've had 52,145 unique visitors. I get an average of 5,794 unique visitors a month, my highest month this year being May when I had 8,566 unique visitors.

What do you think I should be charging as a set fee per month for banner ads on my site? I don't really want to get into the whole pay per click, impressions etc. side, would just rather charge a set monthly fee.

Also...If you guys have a fee in mind, is there anywhere I can also showcase my site for potential advertisers to see if I get new people approaching to advertise on the site?

JamesHatter is offline   Reply With Quote
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Old 25th September 2008, 08:03 AM   #2

Join Date: Apr 2008
Location: Germany
Posts: 14

Without being able to track the success of the ad banner, I think that no advertiser will spend more than $250 per month (which I consider being the absolute maximum).

tobias77 is offline   Reply With Quote


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