One of every company’s goal is to get as much traffic to their website and social media as possible. Generating more traffic ultimately results in more conversions and sales. Online Advertising is an affordable and effective way to increase traffic and generate sales. Here are several effective and affordable online advertising tactics to increase your website traffic.
Influencer marketing is a great way to promote your company to a new audience on social media. A social media influencer is someone who has established credibility in a certain industry. Companies hire social media influencers with a high following to post positively about their product or service. Instagram users are more likely to trust influencers because influencers, while often are just normal, real-life people, have reached “celebrity status” within the social media world. In fact, Instagram users are 90% more likely to trust recommendations from influencers over brand advertising. Start out by trying to find micro-influencers on Instagram. Micro-influencers are influencers who have a following of only 2,000 – 50,000 people. First, follow the micro-influencer. Start to interact with the influencer’s page by liking and commenting on their posts. Then direct message the influencer on their social media. If they have an email account linked in their bio description, then you can also contact them through there. You will most likely have to send the product to the influencer (for free). However, most micro-influencers promote products for free for the first time, if the product is worthy.
Native Advertisements are paid advertisements that match the look, feel and function of the media format of the website or social media platform so they do not stand out as advertisements. Placing your advertisements on publications with high followings will allow your company to gain recognition within a larger audience. You see a lot of these ads on Instagram when you are scrolling through your newsfeed. You can expect to pay on average between .20 cents to $2 per click.
Affiliate marketing is when your company advertises on certain websites and then pays the websites based on sales and referrals generated from that website. Affiliate fees are based on performance, the higher the traffic and sales, the higher the amount of money is paid to that website. Affiliate marketing generates high traffic but at a low-risk for the company. You expect to start paying around $10 a month in the beginning. The more traffic you gain, the higher the cost.
Retargeting is an online advertising tactic that keeps your company’s name in front of bounced traffic after they leave your company’s website. Only 2% of people that visit your company’s website perform the desired actions on the website. Retargeting reaches 98% of the audience that fails to perform the desired actions. A company that helps do this via their platform is adroll.com Adroll allows your company to adjust your budget as needed and there is no setup fee or contract.
Danielle Foley, Owner
Foley Marketing Advisors