Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > Copywriting
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 24th August 2006, 11:06 AM   #1
lunartcorp
Senior Member
 
lunartcorp's Avatar
 

Join Date: Jul 2006
Location: Miami, Florida
Posts: 129

Default Writing useful articles that readers will love

I wanted to bring this post up from Matt Cutts because he mentions important keys for writing good articles either for Websites, Blogs or Press Releases.

Writing useful articles that readers will love

In his post, Matt emphasizes on the following points:

- Imparting useful and concrete knowledge to our readers.
- Writing about something that you need and could not be found. After you figure out how to do it, of course.
- Thinking more about words and variants and less about keyword density or repeating phrases.
- Becoming an expert on something, even though it is a small niche looking for a progression that can build your way up to a big and important area over the time.

I do not want to put away one of the best advice we can receive:

"Use this advice only for good (high-quality articles), not for evil"

__________________
54 of the WORLD's MOST BRILLIANT Business and Marketing Minds. ALL IN ONE PLACE Ready to help YOU for FREE
lunartcorp is offline   Reply With Quote
Register or log in to remove this ad.
Old 24th August 2006, 01:13 PM   #2
copywriter
Moderator
 
copywriter's Avatar
 

Join Date: Jul 2004
Location: South Carolina, USA
Posts: 629

Default

Thanks for pointing that post out. This is exactly what the moderators on this forum have been saying for years

__________________
Read Karon's Copywriting Blog or learn online & SEO Copywriting with the Step-by-Step Copywriting Course
copywriter is offline   Reply With Quote
Old 25th August 2006, 04:41 AM   #3
Old Welsh Guy
Moderator
 
Old Welsh Guy's Avatar
 

Join Date: Jun 2004
Location: Wales
Posts: 700
Default

I just sit down, write what I think and be done. My diction and grammar is lousy, my punctuation non existent. But the content is fine and it ranks well and gets the message across. This is why I thank god for creating the blog where things like the quality of the above is largely forgiven if the quality of the information is good LOL.

Professional writing is an artform though, and while I can not write GOOD quality copy like Karon (copywriter above), I CAN recognise poor quality copy, and that is what my job as a web marketing seo rests.

__________________
Old Bald & Stupid, but more than compensated for by being born Welsh.
Google Expert blog - Internet Marketing Consultancy
Old Welsh Guy is offline   Reply With Quote
Old 25th August 2006, 10:38 AM   #4
lunartcorp
Senior Member
 
lunartcorp's Avatar
 

Join Date: Jul 2006
Location: Miami, Florida
Posts: 129

Default

Quote:
Originally Posted by Old Welsh Guy View Post
I just sit down, write what I think and be done
I liked this phrase not only because is short but it is concrete. I think writing what we think is a way of passing a message over somebody that is willing to read what was written. There are many, many people like us out there. Those are our niche or at least the initial one.

There are readers who like to read good articles but also there are readers who like to read stories, thoughts or simply comments. Sometimes, I think there is not good or bad content. Something that is good for one may be bad for somebody else.

I started my blog few months ago. I have written very few articles but I always get stuck at the same point... the blank page, that small piece of paper (that could be a screen now) that you see as a big monster. Every day I face the same situation and conclude that I cannot find anything to write about. Curiously, I think about many things when walking, driving or eating.

After reading your post and going to your blog, I could have a clear picture of what you are talking about. The Blank Page Monster appears when you write from the reader stand point of view and not when you write from your stand point of view; when you want to write what the reader wants to read and not when you write what you want to write.

Thanks.

__________________
54 of the WORLD's MOST BRILLIANT Business and Marketing Minds. ALL IN ONE PLACE Ready to help YOU for FREE
lunartcorp is offline   Reply With Quote
Old 8th September 2006, 01:08 PM   #5
Rob J
Member
 
Rob J's Avatar
 

Join Date: May 2006
Location: Vancouver BC
Posts: 9
Send a message via Skype™ to Rob J
Default

I think the old cliche is true - great writing is not written, it's re-written. I think there is a lot of value in just starting (as Old Welsh Guy mentioned) and getting information down. A big part of that early process, for me at least, is allowing myself the luxury of not being brilliant on the first draft. But, by the time editing comes into play, that's where I put my other hat on, the one that demands a higher level of quality and substance. I think the last two watchwords - quality and substance - even in shorter pieces, is what makes for great copy that is useful to users. And overall, I think this makes for credible copy that will attract the right kind of attention, including search engines and subscribers.

Rob J is offline   Reply With Quote
Old 15th September 2006, 05:31 AM   #6
TheIntroducer
Member
 

Join Date: Jul 2006
Posts: 25
Default

I think its amazing how good copy can get visitors to your site. I've only been promoting my site for a couple of months, but quite early on I wrote an article about Pawnbrokers listed on the stock-market. Fairly off-topic to my business, but I thought people might find it mildly interesting.

On Tuesday night in the UK there was a TV program about the 'Customers' of pawnbrokers - the next day I had around 30 hits related to pawnbrokers. Not earth shattering I know, but still good when you're trying to build a new site.

TheIntroducer is offline   Reply With Quote
Reply   

Bookmarks




Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Copywriting RSS for this Category Only: Copywriting

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 04:40 AM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy