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Small Business Ideas Forum

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Old 28th January 2013, 10:50 PM   #1

Join Date: Dec 2012
Posts: 1
Default New Way Of Getting B2B Customers – What Are Your Thoughts?

Hey Guys! Happy 2013! Hope it’s a good one for you all!

I’m looking for your take on an idea…

A friend of mine is looking to start a new business that helps businesses in the B2B arena (so businesses who supply to other businesses) find new customers more effectively.

He’s asked me to join him and work on it, and I kind of like the idea, but I’d love to hear your take on it and any thoughts you have on the concept!

Here’s the spiel…
Basically, how do you currently get warm leads for your business?
Telemarketing?Pay-per-click advertising?SEO? Trade Shows?...
Well, how about if you stated what type of customers you are looking for (your ideal customer in terms of industry, employee size, turnover, decision maker title, etc…) and then individuals who know the type of customers you are looking for could introduce your company to them if they are interested in hearing from you?…

Here, via an online platform, you state what customers you are looking for, and how much you are willing to pay for warm leads that have been pre-qualified. People who then know the customers you are after are then alerted, and are told they will be paid the amount if they can facilitate an intro on your behalf.

You get pre-qualified warm leads via a referral (the best type of lead!), and the person referring the customer to you gets money for facilitating the introduction. You only pay if someone can provide a pre-qualified lead.
The model works on a national & global scale, so you can get introductions across the country (/globe!) which previously you would have no access to.

So, what do you guys think??
- Could you use this to get new warm leads for your business?
- Would you be prepared to introduce people from your contact base to businesses in return for money? (which could range from £50 upto £1k+, depending upon the industry type)

Be great to hear the thoughts of everyone and see if (a) you could use it for your business, and (b) whether you would be willing to introduce people from your contact base in return for money.

Cheers guys!

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Old 30th March 2013, 04:15 AM   #2
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Join Date: Mar 2013
Posts: 125

I think this is an interesting thought and I could see myself signing up to such a service.

If I remember correctly, there is a business networking group called BNI and I think they do something similar. You have to pay to join, but you sort of trade leads with other members. Although each city have a restriction of members that it could take in.

(Correct me if I am way off track though )

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