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Old 17th October 2013, 06:26 AM   #1
Meritor
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Default Closing A Franchise And Starting New Brand

Hello,

We are currently a franchise and want to start our own brand of the same service as was of the franchise. We want an idea how to go for marketing.
We really can't put a slogan like.. "X is now changing to Y" (X is the brand name of franchise and Y is our own brand).
This service is for local area only. X is already famous here, and we are the current franchise of X. We want to start Y with the same service at same premises.
Any suggestion??



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Old 5th December 2013, 01:48 AM   #2
Glad Lawn Care
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If you have a location and a following of customers, you might not have much trouble. If the customers are used to coming to you for X service or product, why would that change depending on what name is above the store.

I bet you could keep them coming back.

Why are you getting rid of the franchise though? Is that a problem that will be solved with going it alone?

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Old 9th December 2013, 11:44 AM   #3
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I don't know how tolerant the brand is towards imitations. Leaving the legal side aside (providing the same service in the same premises), I think the new brand could be something tricky that includes X. It must be close enough to put it straight to the customer, but far enough not to get into any legal trouble.

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Old 10th December 2013, 09:45 AM   #4
twhansbury
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Look into your release from the franchise and see what you are allowed to do under it. You might even have a problem using the same space.

Franchises agreements are very hard to break

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Old 8th December 2014, 03:23 PM   #5
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Quote:
Originally Posted by Meritor View Post
Hello,

We are currently a franchise and want to start our own brand of the same service as was of the franchise. We want an idea how to go for marketing.
We really can't put a slogan like.. "X is now changing to Y" (X is the brand name of franchise and Y is our own brand).
This service is for local area only. X is already famous here, and we are the current franchise of X. We want to start Y with the same service at same premises.
Any suggestion??
The best place to start is with your existing customers. It costs 5 times more to acquire a new customer than it does to make a sale to an existing customer. Get your existing customers involved by notifying them of the new name change (I'm assuming you are legally able to), and incentivize them to become your cost-effective marketing team. "Loyalty Rewards", when done correctly, can be a very powerful tool to this end.

I always recommend avoiding comparisons between your business and another business, whenever possible. It only ends up lending more credibility to the business you are being compared to, and that's not the goal of your marketing efforts.

As far as Online marketing is concerned, a great tool is online business reviews. The name of your business should be descriptive of your products/services, but quite honestly your customers will care less about your business's name than the quality of the products/services you offer and the level of service they receive. Great online reviews will bring people to your online listings, and from that they will see your new name.

While you can do all of the above manually, there are systems/services available that can help to make it simpler, less time-intensive and more cost-effective. If you are researching such services, please consider our company.

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Old 14th December 2014, 09:40 AM   #6
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Default Get your current customers involved!

One thing I recommend is getting your current customs involved and get their take on your business and what they might be looking for...

Here are a few points how you can go about this:
1. Set Up Profiles on Multiple Review Sites
2. Ask Your Customers
3. Make It Easy to Leave Reviews
4. Incent (but Don’t Buy) Reviews
5. Thank Your Reviewers

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