The best place to start is with your existing customers.
Originally Posted by Meritor
We are currently a franchise and want to start our own brand of the same service as was of the franchise. We want an idea how to go for marketing.
We really can't put a slogan like.. "X is now changing to Y" (X is the brand name of franchise and Y is our own brand).
This service is for local area only. X is already famous here, and we are the current franchise of X. We want to start Y with the same service at same premises.
It costs 5 times more to acquire a new customer than it does to make a sale to an existing customer. Get your existing customers involved by notifying them of the new name change (I'm assuming you are legally able to), and incentivize them to become your cost-effective marketing team. "Loyalty Rewards", when done correctly, can be a very powerful tool to this end.
I always recommend avoiding comparisons between your business and another business
, whenever possible. It only ends up lending more credibility to the business you are being compared to, and that's not the goal of your marketing efforts.
As far as Online marketing is concerned, a great tool is online business reviews.
The name of your business should be descriptive of your products/services, but quite honestly your customers will care less about your business's name than the quality of the products/services you offer and the level of service they receive. Great online reviews will bring people to your online listings, and from that they will see your new name.
While you can do all of the above manually, there are systems/services available that can help to make it simpler, less time-intensive and more cost-effective. If you are researching such services, please consider our company.