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Old 12th January 2015, 09:24 AM   #1
GeoffSmith
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Default Do You Know Any Franchise Directories?

Hello all!

I am working with a company which became sort of a franchise in the past year. You pay a price and they let you work under their brand. Like every other franchise, both sides win - the brand get's one more quality worker and can expand the territory, the new partner has an access to a bigger market and has a bigger clientèle.

Anyway, my job here is to promote this opportunity.

I've heard there are some franchise directories, where I can share the website, but so far I've only found ones where you can advertise. You can actually enlist your website, you can only pay the site owners and they will launch some banners and such.

Are franchise directories the same as business directories? Have you seen any around the web? If so, can you give a few links as an example? And are they any good? Where else can I promote a franchise website? (I am an SEO, so I am not interested that much in off-internet marketing.)

Thank you very much!

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Old 16th January 2015, 07:30 PM   #2
MarketingDoctor
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Arrow Franchise Directories

It depends on what you mean by Franchise Directories.

In any kind of business opportunity/businesses-for-sale media, online or offline, Franchise Opportunities present a different kind of situation to more conventional businesses.

The simple fact is that franchisorsthe people who own the franchise opportunities — are all in direct competition with each other for franchiseesthe people who buy their local franchise outlets.

So ALL franchisors are in competition with all other franchisors, because they only have one customer base: their franchisees.

The consumers who buy from their franchise outlets, strictly speaking, are the customer base of those franchisees, NOT the franchisors.

Not all franchisors understand this important reality — which is often why franchise opportunities fail. They treat their franchisees as de facto employees — and exploit and abuse them outrageously.

To find franchises for sale, there are franchise directories in most developed countries. Google terms like “franchise directory (country)” — there are plenty of them.

Here's the SERP for the UK on Google: http://goo.gl/daZSXo

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Old 25th January 2015, 04:41 PM   #3
RyanTC
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Default Franchise Directory

There are many franchise directories on the internet. You might want to start with the following. A listing of franchise opportunities in existence anywhere in the world. International Franchise Association - http://www.franchise.org/searchfranchise.aspx

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