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Old 27th November 2008, 12:50 AM   #1
acwebguru
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Default Difference Between Copywriting And Content Writing

Could anyone help me to find out the difference between copy writing and content writing. I am well versed with the concept of content writing but i do not have any fair concept about Copy writing. Help me in this respect.

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Old 27th November 2008, 07:08 AM   #2
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Same thing pretty much. Copy leans more toward advertising and marketing materials where content is more broad and deals with anything written including social media.

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Old 27th November 2008, 04:22 PM   #3
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Default From my experience...

Hi!

I'd just like to add a few ideas about the difference between copy and copy writing.

I agree that copy is usually content. It's purpose is mainly to teach or inform.

Copy writing on the other hand is usually used to sell something or persuade the reader to take a certain action.

Copy writing is a skill that really takes a lot of practice and testing. It involves getting your headline and subheads just right in order to capture the reader's attention. There are also certain ways to develop the body of the copy and ends with a call to action.

There are tons of courses online to teach copy writing; some are free and some cost hundreds and even thousands of dollars to access.

If you'd like to access some of the free resources, check out Clayton Makepeace and John Carlton, two of the better known copy writers on the internet.

Hope that helps,
Ruby

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Old 27th November 2008, 05:04 PM   #4
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Although I agree with what you said, the question wasn't about copy vs. copywriting. It was about the difference between copywriting and content writing.

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Old 29th November 2008, 03:32 AM   #5
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thanks for sharing your views and opinions. Now, I summed up the entire thing in this way:
Copywriting: targeted at marketing campaign
Content writing: it does not have any specific target. it can be written on any general topic.


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Old 1st December 2008, 04:08 PM   #6
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Default In my experience...

Speaking from a purely website based perspective, content is all the information that users/customers need to know to help them make their decision. It's things like product features, specs, sizes, user reviews, similar products, ect. It should be informative and straight forward.

Copy writing is specifically designed to sell. You want grab the attention of the customer/user, so you use the copy to do so. But just like everyone says, content is king, so by providing more specific information you have about the product, you are educating the customer.

JMO of course.

Sarah

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Old 5th December 2008, 05:49 AM   #7
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From the above mentioned post, I have come to the conclusion that Copy writing demands more creative approach and innovation than writing a simple piece of content, as a copy writer has to promote a product or service through his writing.

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Old 5th December 2008, 07:24 AM   #8
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Well, not really. Copywriters write copy AND they write content. So, I could write a corporate profile (that does not sell anything, but rather informs about the company's status) and it would be considered content.

Or I could write an article for use in an article marketing campaign and it would be content.

Or I could write website copy designed to sell office furniture and it would be considered copy.

Is that about as clear as mud?

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Old 10th December 2008, 08:57 PM   #9
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Content Writing for me is more for web publishing or internet purposes.

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Old 11th December 2008, 05:32 AM   #10
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OK, now thing is crystal clear. Thanks for the explanation. Actually, I am a content writer by profession and that is why I repeatedly ask this question to dispel my doubts.

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