Well my area definitely has its share of groomers, but there are enough dogs to go around. I need some ways to get my business out there. I have only been open just over a year and could use some ideas from you guys. Here is what I HAVE done so far...
1. Craigslist, craigslist, craigslist - Honestly, that's where almost all of my customers have came from. It's great..as long as you don't get flagged. And it's free!
2. Postcards. I mailed out 200 beautiful, professionally made, glossy post cards to dog owners in my area. I got a list from the humane society and even sent it out to people with very groomable dogs - hairy, re-growing often coats. I got ONE customer! Better than none, right?
3. Expos - I have been to one so far. Went great! I got 8 new dogs from it, and even have gotten 2 referrals from those people already. More to come this spring and summer.
4. Got my car professionally labeled with my business name and info.
5. Have a really, really nice website ( www.summermeadowspetspa.com
) But I don't come up when I search for local groomers on Google
6. Facebook. I have a facebook page that I keep updated several times weekly with professional photos of pets I do, and also offer free groom drawings every Holiday for whoever 'Likes' the page.(www.facebook.com/summermeadowspetspa
7. Flyers galore. All over my town. Tabs are constantly pulled, but no ones ever calls.
8. Professional sign at the end of my driveway with landscaping. I've gotten one customer from that. ( I ask everyone how they find out about me, that way I can figure out what's working)
The great thing about my business that people that come to me know about is I do one dog at a time, so each pet is the only pet there during their appointment time. I am home-based and people get to see how I live and see where their pets will be groomed. You have to walk through my house to get to the grooming area. I even have customers stay around and enjoy the farm while I groom, people LOVE that. The people that are my customers truly adore me, and always say I have such a great, unique business that will take off. I am searching for a commercial location, though. I feel like being on a back road isn't promoting me as much as possible. I currently have another job that I hate and want to groom full-time. Help me come up with ideas please