I used Pickfu to poll 50 random people on which subtitle would work better: https://www.pickfu.com/09X7KC
How to Show Your Company's Value and Make People Want to Buy from You
How to Tell Your Company’s Story and Make Your Products Irresistible
#2 got 60% of the votes. Not a huge margin, but some interesting comments. People liked the verb "show" in the first one better, but "story" and "irresistible" in the second.
So maybe I should combine them into something like:
"How to Show Company's Value and Make Your Products Irresistible."
"Using Your Company's Story to Show Value and Make Your Products Irresistible."
What do y'all think?