Hope this isn't too forward of me to jump right into the thick of it, but don't tell me this is a place to give and receive strategy feedback and expect me to keep quiet when I could use some help strategizing. Of course, I am more than willing to return the favor and give any of you some feedback when you ask for it from me.
So, here's my problem: I need to figure out how to convince coffeeshops that it would be worth their while to offer iced teas to their customers with the same care and attention to quality as they do their coffee.
I believe I can make a strong case, if I can bend their ears long enough for them to listen, but I want to know what is the best way to get my message out to them?
Do I create a blog post aimed directly at the coffeehouse industry on my consumer-oriented website?
Do I create a hidden landing page with the content and a lead collector, and hope that coffeehouse owners will stumble across it?
Do I try to write an article for an industry magazine or newsletter about it?
Do I start cold-calling coffeehouses and telling them about our product?
Do I do all of these things and probably one or two more that I haven't thought of?
HOW do I do these things effectively, and in what order?
Hope I didn't just scare everyone off. Look forward to hearing your thoughts.