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Old 17th September 2014, 06:43 PM   #1

Join Date: Sep 2014
Posts: 1
Default Re-Engagement Ideas

Hey all! So happy to have found this awesome forum! I'm looking forward to sharing my ideas and learning from you!

Anyways- I work for a CRM company and am looking for ways to re-engage the customers that have not been on, utliiing the services. These are paying customers, so we want to get them back IN, using the services.

I found some ideas for re-engagement emails, but am I'm seeing a lot of 'shopping' type email campaigns where they offer a discount on sales or something. I am more looking for a way to get them back on the website. Discounts will work too, just wondering of other ways or incentives to get them back. If they aren't using the service, it's likely they'll cancel, which obviously we don't want.

Thanks for the input!

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Old 29th September 2014, 01:58 PM   #2
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Join Date: Apr 2009
Location: New Jersey
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So sounds like you have existing customers who have signed up for (and are paying for) your software, but not using it as actively as you'd like? Is this a SaaS application (monthly/annual subscription price)?

You're right that for a SaaS application it's really important to keep your users engaged, so they don't unsubscribe. I've been doing software marketing for almost 20 years, so I'll give you a few suggestions. You might also find some helpful ideas at www.software-marketing-advisor.com

First, you really should have a regular (weekly) newsletter for existing customers. Provide them with tips about using your software, helpful ways to manage CRM, etc. Some of the info can relate directly to your software, and some more general tips, but the important thing is to have a call-to-action in every newsletter that brings them back to doing something in your application. Each newsletter could cover tips around a specific topic.

You can also set up action-driven automated emails. So, for example, if someone hasn't logged in to use the software in a specified amount of time, you can send them an email with some extra tips and suggestions ("did you know how easy it is to do XYZ in our software?", "how long has it been since you reached out to your prospect pipeline?" etc)

Hope that helps... send me a private message if you'd like to chat further.


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Old 14th November 2014, 05:03 PM   #3

Join Date: Nov 2014
Posts: 6
Default Idea

Hey there,

One idea is to offer some kind of free training or consultation videos that might address why they aren't using it anymore.

For instance, if you know that most people who stop using it regularly do so because they think it takes to long to do X in your system...

Put together a video and email them "Video: Create a Professional X in 5 minutes, flat."

I hope that helps!

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Old 13th March 2015, 10:40 AM   #4
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Weekly newsletter is a great idea. Also focus on getting feedback from your subscribers - you can ask them to answer several simple questions about their experience with you product/service. This way you will make a step towards building relationships with your customers as well as improving your service.

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Old 23rd March 2015, 09:28 AM   #5
Phil Stone

Join Date: Mar 2015
Posts: 2

FreshMail has a great cyclical autoresponder for this - you just set up a series of messages, set the time between them and you're done. I used them to make a five part training session for API implementation

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