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Old 27th November 2014, 05:06 AM   #11

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Coming from someone who designs a lot of newsletters, please cut down your copy and use some good photos or illustrations. Most people skim newsletters anyway...

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Old 24th January 2015, 04:55 AM   #12

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all three newsletters have different types of people assigned to them.

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Old 9th February 2015, 05:32 AM   #13
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This is my general opinion about newsletter. A newsletter must be in a way that helps the members of the organization to effectively update themselves on the current events and technologies. It must also help them to know about the organization’s projects and what they are actually working. Piterion is a leading PLM service providing company where one of my good friends is working. Once I happened to see their newsletter and just wondered on seeing their updates and technology news. It was one of the perfect newsletters that I have read so far!

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Old 7th March 2015, 01:04 PM   #14
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Create catching subject lines and avoid spam words so people see them in their inbox and open. Make it easy to read and test different newsletter templates regularly - this will help to choose the most effective one.

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Old 23rd March 2015, 09:29 AM   #15
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Yes - segmentation is key. It doesn't make any sense to send the exact same message to everyone

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Old 28th March 2015, 10:12 AM   #16
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Originally Posted by JKirby View Post
Your first step is ascertain what your newsletter is for. Too many times I see with my own clients that they have 'marketing' strategies, but they aren't focused at all.

If you are collecting emails to send out newsletters, you need to begin to segment (separate) your lists apart. For example:

Newsletter 1 - People who recently signed up but have not purchased.
Newsletter 2 - People who signed up but never purchased.
Newsletter 3 - People who purchased a product/service.

As you can see, all three newsletters have different types of people assigned to them. By doing this, you can very easily target and market specific objectives and goals. For example:

Newsletter 1 - Every 3 Days Newsletters to inform the prospect about your services and a call-to-action coupon/segmentation sale to encourage fast action.
Newsletter 2 - Weekly Newsletters to remind the prospect what your services are about and that they were interested in your services and that you are there for the solutions.
Newsletter 3 - Bi-Monthly Newsletters to re-engage your audience in your business, to check out how they enjoyed their experience with you and to introduce a new loyalty program for repeat business.

So in short here's what you need to do to make any successful newsletter program:
  1. Understand the goals of your newsletter
  2. Segment your list
  3. Provide Call-To-Actions in every email to achieve goal.

This is a very informative post Kirby!

I will use this as a guide, even now I still come up short with my email marketing campaigns. I don't know, maybe I have not included everything I need in the newsletters to attract people.

But thanks for this post!

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