Your first step is ascertain what your newsletter is for. Too many times I see with my own clients that they have 'marketing' strategies, but they aren't focused at all.
If you are collecting emails to send out newsletters, you need to begin to segment (separate) your lists apart. For example:
Newsletter 1 - People who recently signed up but have not purchased.
Newsletter 2 - People who signed up but never purchased.
Newsletter 3 - People who purchased a product/service.
As you can see, all three newsletters have different types of people assigned to them. By doing this, you can very easily target and market specific objectives and goals. For example:
Newsletter 1 - Every 3 Days Newsletters to inform the prospect about your services and a call-to-action coupon/segmentation sale to encourage fast action.
Newsletter 2 - Weekly Newsletters to remind the prospect what your services are about and that they were interested in your services and that you are there for the solutions.
Newsletter 3 - Bi-Monthly Newsletters to re-engage your audience in your business, to check out how they enjoyed their experience with you and to introduce a new loyalty program for repeat business.
So in short here's what you need to do to make any successful newsletter program:
- Understand the goals of your newsletter
- Segment your list
- Provide Call-To-Actions in every email to achieve goal.