Selling "non sponsored" ads
Hello, I am new to the forum and love what I have been reading in the past couple of weeks.
I was hoping to get some advice on an ad sales campaign our company is working on. I have 2 general questions and would love to hear your feedback.
Ok here is my deal, i recently accepted a marketing director position with an online travel agency that has been in business for 20 yrs. and online for 10.
The site covers 3 major vacation destinations, receives over 225k unique visitors a month and does an average of 100 million in booking requests a year. 92% of our visitors reach our site through detailed organic searches.
Currently the company only sells travel to 3 european countries (7% of site)while the rest of the site continues to recieve qualified traffic visa vi our high organic search listings.
After 6 months of a successfull adsense campaign (on the pages we do not sell travel on), we are interested in selling adspace to travel companies looking to recieve qualified traffic from our site.
Here are the questions:
A. Is it ok to sell an ad that does not have the disclaimer of "sponsored ad"?
(In our case, the text link would be in the middle of a hotel page and would look like a standard "rates and reservation link" BUT it would send the visitor to the advertiser's corresponding reservation page......)
B. We are small company but I truly believe our visitors are extremely qualified and thereby valuable. What do I need to do to get the Big Boys in the industry to at least hear my pitch?
Thanks for the feedback and advice!