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Old 2nd August 2008, 09:09 AM   #1
randykirk
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Default Cheap Bikes Website Needs Some Input

I have 6 bike shops that have gone in together to create this site. The goal is to provide them with one more way to drive traffic. This is a killer price on this beach cruiser. It has a real value of at least $189.95. So. Let me have it. How should I fix it?

http://bikes-cheap.com/

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Old 5th August 2008, 11:09 AM   #2
ktaylor310
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Default Letting you have it ;)

1. The page layout is a little... ummmm... cheesy. Do you have a creative friend who could possibly help you perk up the design? Do something a little more interesting with the pictures.

2. Blue & green are two of the hardest colors to work with in web design because they change drastically depending on the monitor. In my monitor, the blue text is so dark I cannot read it on the black background. I believe these features were intended to stand out.

3. When I put my zip code info into the search box, a new box popped up with the identical information. I clicked "submit" again (several times) before I noticed the super tiny red message at the end of the page that said "Status: no store found in your area". I suggest that you make the status message larger and more friendly. You can redirect traffic from here instead of losing it by stating something like, "We are sorry that there are no stores in your area, however you can still place an order by calling.... "

Hope this helps!
Kim

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Old 5th August 2008, 09:26 PM   #3
Schmoozii
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Default

Things that I see that need improvement.
1. Get a better domain name. Hypens in domains are only going to get Google thinking you are a spammer.
2. Needs a better design and should be web 2.0 style. Meaning interaction with the customer. They should be able to purchase online and pick up locally.
3. Needs more credibility. If you have 6 bike shops that are working with you, then you should list them. If a customer comes to the site and sees a store that he recognizes then he will be more willing to purchase.
4. Where is this site located, need some contact information. Also, if you only have 6 places to buy the bike then you don't need a zip code locator but you just need to list the locations.


Start with those and then you can improve in other areas.

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Old 7th August 2008, 11:05 AM   #4
ktaylor310
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Hyphens in the domain name do not look like spam to a web surfer until they get excessive - say over 5. Sometimes they actually help searchers choose your page because they can see at a glance what the page is about (how-to-eat-bananas.html). I have never heard of Google penalizing anyone as a spammer due to a hyphenated name, especially one hyphen. I'd love to see the source for that information/conclusion.

I used to believe that using the word "cheap" in a domain name or web content was not a good idea - as that term can be interchangeable with low quality. However, reviewing statistics for a client for the past three years has proven that many people do search for "cheap" and "free" items.

I agree that the zip code locator is confusing and overkill for your present situation. You could always grow into that.

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Old 13th August 2008, 05:41 PM   #5
HostRail.com
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I just took a look at the site. A few things:

I do like the attitude of the site, however it feels very dark and forboding with all the black. Black can be done well, but in this case, it isn't working.

When first viewing the home page, I do not get a sense of what the purpose of the site is. There is no logo, no brand, nothing that says "this is who/what we are".

With the homepage search option, there is nothing that tells me what I am searching for. "Find your bike" or "Find a bike shop"... whatever

For some reason, the font that has been chosen does not work well with that black background.

Here is something that will help you touch up your site: "Top 10 web mistakes small businesses make"

For your next step, if you want to take this webpage to the next level, I recommend hiring a professional web designer to touch up your site, maybe do a redesign. Something like this for your content would cost under $500.

Let me know if I can help,

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Old 14th August 2008, 11:01 PM   #6
H2008
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I second what the other posts say. What really stood out is that the pictures of the bikes overlap the other graphics. It looks like someone created it who doesn't know anything about website design.

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Old 16th August 2008, 12:07 AM   #7
delstu
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White text on a black background seldom works. Usually indicates an amateur designer. Black or dark colored text on a white or light background usually works best.

Most using white text on black background are personal sites for the very young.

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