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Old 26th March 2008, 12:54 PM   #1
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Default Would You Visit An Anonymous Blog Or Website Regularly?

Anita wrote a post for bloggers over at Small Business Trends last week and we received a lot of insightful comments from readers over there regarding blogging - and doing it publicly or anonymously?

And it seems that when it comes to blogging anonymously. . .the difference may be business. Many readers stated that they would not conduct business with an anonymous blogger - but that they may read regularly.

Here's a tidbit from the post:
The problem is, even if itís a good site with good content or an interesting resource that small businesses might find valuable, the anonymous nature of it means I wonít write about it. Today, with so many scraper sites and fake sites pushing special agendas, itís hard to tell what the motives may be.

The site could well be legitimate. I suspect some are. Maybe those behind the site are just shy about revealing information publicly. But without any identifying information, first-time visitors will be far less likely to trust your site. Plus, I donít know about you, but I want to develop relationships with real honest-to-goodness people and real businesses. You canít do that with anonymous sites.

So hereís a bit of advice. The chances of getting us to pay attention to a business website or blog skyrocket if we know who the real people are behind it. Even if you have a really good reason for keeping the site anonymous (maybe itís a personal blog and you donít want your employer to know), at least introduce yourself in your email.
What do you do? Do you visit anonymous sites? Do you conduct business with anonymous sites? Or read the entire post and see what others have to say. . .

Staci Wood | Small Business Trends Radio | Small Business Trends
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Old 26th March 2008, 05:43 PM   #2
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If I may shed a little light...

I would bet a large sum of money that the majority of anonymous blogs out there are being built and managed by SEO companies in India for the sole purpose of generating backlinks (with juicy anchor text) for their clients' websites.

While many of these blogs do provide good content (because clients are paying big bucks to develop good, keyword-rich content), the "relationship building" side of blogging is not their main focus. In fact, many US companies probably don't want you to know that they are fitting the bill for a particular blog's existence.

So...Back to the question...Would you do business with them? You probably already have.

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Old 26th March 2008, 08:12 PM   #3

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I don't waste my time with anything anonymous---why bother! Would you answer an anonymous phone call?

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Old 27th March 2008, 09:58 AM   #4
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When it comes to purchasing from a website, I would never do business with someone anonymous. It's hard to establish a good business relationship when you know nothing about the people behind the site. However, I would have no problem visiting blogs that are anonymous.

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Old 25th July 2008, 06:01 PM   #5
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Originally Posted by bdorland View Post
If I may shed a little light...

I would bet a large sum of money that the majority of anonymous blogs out there are being built and managed by SEO companies in India for the sole purpose of generating backlinks (with juicy anchor text) for their clients' websites.
That's why I don't like to link to or write about anonymous blogs and rarely do (unless I happen to know who's behind the anonymous blog because they've contacted me, etc.). It's that sort of private agenda or motives I don't like to buy into, even unintentionally.

Unfortunately I think new business bloggers don't realize the importance of identifying themselves. Some legitimate bloggers may inadvertantly forget to look at their blogs the way others look at them, and neglect to identify themselves.

Anita Campbell, Editor
Small Business Trends
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Old 12th August 2008, 11:57 PM   #6

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Default Visit, Read and Do Business are three different things!

I am most of the time directed to anonymous sites to VISIT. That's one thing. Second, I choose to READ anonymous sites only if their sites is worth spending the time. But, I definitely won't be DOING BUSINESS with these anonymous sites. I don't have that billions of bucks to waste.

Last edited by mgi; 13th August 2008 at 12:01 AM.
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Old 13th August 2008, 02:40 PM   #7
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I have a blog that I post under a pseudonym. It's industry related, and I sometimes post opinions that my current employer might not totally agree with, and I want to make sure my (real) name isn't strongly associated with this blog. I don't make a secret out of it -- my employer knows I maintain the blog -- and it would be easy enough for anyone "outside" who really wanted to know to find out who the person is behind the pseudonym. I simply don't want to be quite so "in your face" with it.

On the other hand, this is strictly an informational blog, with industry related news and opinions. I make a few dollars off AdSense (enough to pay for the hosting), but it was never intended as a business venture, nor am I trying to sell anything.

For sales sites, I do believe you need to be a little more transparent about the person or company behind the site.

My :02:


Diane Aull - NineYards.com: Helping Businesses Do Business Online
Whether you think you can, or that you can't, you are usually right.
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Old 14th August 2008, 03:23 AM   #8

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Default Hi,


You're right. If the site owner's intention is business then he has to be transparent. But no matter what, all of us are held responsible in every content we write on our blogs and other sites. Even how anonymous or transparent an author may be-what's more important is to follow those ethics.

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