Although it’s true that it is almost 2020 and by now the best brands all have a hefty online presence that counts on an arsenal of virtual assets, the physical nature of brick-and-mortar stores can still serve as an immense advantage. You should study and wield your position to your advantage if your business is fortunate enough to count on a physical address. The rules are different in the world of physical retail.
There is a lot to say about effective and efficient retail, but the broad strokes can be boiled down to five simple elements that drive sales like nothing else.
1. Hiring
Train your team to be hospitable people-people rather than salesy glorified janitors. Most retailers train their team to basically be drones. “Keep the floor tidy, stock the shelves, sweep the back,” is not enough.
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3 Key Areas You Need To Address To Improve Retail Sales
