Priority #1 is to know who your best customers are
and how best to reach them.
. Identify the people who need
your products or service, where they are, how to recognise and reach them, how much theyíre willing to pay, how often they need to buy, how to construct your most effective offers
and how to best deliver
In other words, how will you get them to want
what they need
, and take the action you want them to take?
Itís also important, long-term, to only
sell people what they genuinely need
. Yes, people can never get enough of what they donít
need, because what they donít
need can never satisfy them
In the end, they WILL wake up to reality, and when they do, guess who theyíll blame?
(Hint: it will NOT be themselves!).
And guess whoíll have earned
Any fool or low-life can get people to want what they already want
(but don't need
). Ask any drug dealer, bar owner, pimp, or anyone involved in the fashion industry! (Clothes satisfy only two rational needs
: to keep you out of hospital
and keep you out of jail
. Everything else is mere whim and fancy to boost the buyer's ego.)
Hereís a true, short tale of my own first, painful
lesson in the wisdom of selling only with integrity
ó at age 5