Since Google launched Google+
back in 2011, it’s been viewed by online marketers and sellers as something of a contradiction… it looks a lot like a social network
, but it doesn’t work as well as Facebook
for lead generation or customer acquisition.
Then Matt Cutts (head of spam prevention at Google) told everyone that “if you ignore Google+
, Google will ignore you.”
Based on that cryptic quip, many people rushed to sign up for Google+ accounts. They just didn’t quite know what to do with them.
A few key online marketers seemed to get what Google+
was about, but their voices were mostly drowned out by the naysayers
, demonstrating once again that “the emptiest vessel makes the most noise”.
Then the head of Google+
was fired and things seemed to stall and become even more confused. In the meantime, Google Places
became Google+ Local
, but without a clear explanation from Google as to what the latest changes meant.
So we all muddled onward, trying to make sense of it all, and to capitalise on whatever we each thought Google+
was all about.
In late 2014 Google informed us that Google Places
and Google+ Local
were now being merged into a NEW platform… Google My Business
In the months since launch, Google My Business
has coalesced into a cogent, effective platform that brings ALL of Google's online services together in a powerful, intelligent, synergistic way that can deliver serious marketing clout for any business wanting to boost results from its online presence and outcomes.(Apologies for that jawbreaker!)
I’m interested in hearing YOUR experiences with Google My Business
in the real world. Is it working for you?
Are you seeing worthwhile results
- In your traffic?
- Your lead generation?
- Customer acquisition?
- Customer retention/loyalty?
- Sales volumes?