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Old 5th May 2012, 01:58 PM   #1
AngelBiz
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Default Are Small Business Owners Wasting Money With These 7 Marketing Mistakes?

Many small business owners think of marketing as a black magic that involves spending lots of money in advertising in the hope that it will magically bring additional customers and sales. They get frustrated when not as many customers as they had hoped show up and the scant few that do never return again. The worst part is business owners feel they have no choice but to continue doing this because they will lose even more customers and sales otherwise. As a result, they end up wasting their hard earned money on marketing when they could have received better return on their money.

While consulting with number of small business owners we have uncovered several recurring mistakes that many of us make in terms of marketing. By simply understanding those mistakes and taking steps to avoid them from happening with your business you can not only save money on marketing, but also get much better return. The list below shows 7 common mistakes many small business owners make. We also show references to other articles that provide additional details and explain how to prevent them from hurting your business.

Read more - http://www.smallbizviewpoints.com/20...ting-mistakes/

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Old 5th May 2012, 10:17 PM   #2
ytinbusiness
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Thanks for your article. I admit I didn't read the links within the articles, apart from one, but I still found all the points useful. The link I clicked on was within point 7 # Not leveraging low-cost or no-cost marketing tactics. Contrary to what marketers have led us to believe, marketing doesn’t have to cost lot of money. In fact, I would argue that good marketing doesn’t cost you anything. Ever heard of “word-of-mouth”! There are number of ways by which customers can do marketing for you, free of charge!

Some great ideas here and food for thought!

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Old 6th May 2012, 03:28 PM   #3
AngelBiz
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Quote:
Originally Posted by ytinbusiness View Post
Thanks for your article. I admit I didn't read the links within the articles, apart from one, but I still found all the points useful. The link I clicked on was within point 7 # Not leveraging low-cost or no-cost marketing tactics. Contrary to what marketers have led us to believe, marketing doesn’t have to cost lot of money. In fact, I would argue that good marketing doesn’t cost you anything. Ever heard of “word-of-mouth”! There are number of ways by which customers can do marketing for you, free of charge!

Some great ideas here and food for thought!
Thanks ytinbusiness. Would love to hear about your own experience.

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Old 9th May 2012, 12:11 PM   #4
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Very informative! Any business that not planned well is a waste of time. This is why it is important to pay attention to the palling stage. Such mistakes could be avoided if business owners have identified their target market ahead of time.

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Old 9th May 2012, 03:13 PM   #5
StuartMackenzie
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Smile My perspective on advertising!

Harry and Sally

I think this is a really good post and from my own experience of running a small business I am chiming with your 7 most common mistakes.

Some things you remember for your entire life and in about 1970 when I was studying Business Studies we were told that the effectiveness of advertising depended upon coverage, frequency, and impact and to a large extent I still think that is the case.

Without taking the sort of expert help that you can clearly provide I do believe that a small business could simply waste its entire promotional budget.
good luck

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Old 9th May 2012, 06:40 PM   #6
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Default Word Of Maouth Advertising Works After Other Ads Have Worked

Quote:
Originally Posted by ytinbusiness View Post
Thanks for your article. I admit I didn't read the links within the articles, apart from one, but I still found all the points useful. The link I clicked on was within point 7 # Not leveraging low-cost or no-cost marketing tactics. Contrary to what marketers have led us to believe, marketing doesn’t have to cost lot of money. In fact, I would argue that good marketing doesn’t cost you anything. Ever heard of “word-of-mouth”! There are number of ways by which customers can do marketing for you, free of charge!

Some great ideas here and food for thought!
I agree that word of mouth advertising is great and we recommend all of our clients get their customers to "Spread the word". But, word of mouth advertising comes AFTER you have successfully sold or serviced a customer - not before. So we set up "Cross Media Marketing" campaigns to get the customers in the door.

Once the customer is happy with the product, service, and support they've received from the client - they are prompted to use Social Media to "Spread The Word".

Cheers

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