Happy Dancing This Week... Radio Ads
I have a client (A local specialty toy store) who can afford very little for advertising in general, at what seems to amounts to a minuscule amount on radio.
In August we started with an extremely modified sponsorship program of The Parent Report. We staggered the sponsorship with 10 spots one month and then rest for a month so we could keep the costs low enough to afford ($65.00/month). Now with a plan like this it takes time for the advertising to work. That's just the way it goes.
I dropped by this week to follow up with her and found out she's gotten 15 new customers who found the store through the radio ads.
Just thought I'd share my little radio success story :-)
**edited for typo
Last edited by radiogirl; 6th November 2007 at 06:07 PM.