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Old 21st March 2014, 08:35 AM   #1
Web Retailer
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Join Date: Dec 2013
Location: England
Posts: 9

Default Do EBay/Amazon Sellers Need Their Own Web Stores?

I've heard from a lot of struggling marketplace sellers who think all their problems will be solved if they set up their own online store.

But for most sellers, it just doesn't make sense! There are so many differences between selling on eBay or Amazon and your own store, and the marketplaces have the advantage in almost all of them.

Unless you have a really well-targeted niche, your own web store is unlikely to succeed - no matter how good your marketing is.

More on that here: http://www.webretailer.com/lean-comm...own-web-store/

Do you agree or am I talking a load of garbage?

Web Retailer - Smarter online selling on eBay, Amazon and webstores
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Old 5th May 2014, 05:01 AM   #2

Join Date: Feb 2014
Posts: 83

Yes we can also do better if we have own store. But the thing is that how to target the peoples and visitors of the same niche to our category. There are many good option of the marketing of own store is PPC and Google places.

Designbarpro | Kachrapatti
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Old 2nd July 2014, 06:50 PM   #3

Join Date: Nov 2013
Location: Venice Beach, CA
Posts: 39


A strong approach would be, rather than picking one over the other, to increase the amount of exposure your inventory gets by approaching the scenario from a "why not both?" perspective.

Your own webstore, of course, gives you a lot of control over branding, and how you run your business. But this means, as Andy pointed out, that you're solely responsible for marketing yourself and building your customer base. This can take a long time and be super involved.

A marketplace like eBay or Amazon, however, has MILLIONS of built-in customers, already looking for whatever it is you're selling. This is why they charge fees the way that they do.

When you have both, however, you're able to give your inventory that much more exposure. Software like Solid Commerce can help make it easy to manage things like inventory and listings when you're selling on more than one channel.

Solutions like SC make it possible for sellers to avoid feeling trapped by one option or the other, and instead spread their inventory around the web as much as possible, for maximum exposure.

Sean B.
Solid Commerce
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