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Old 29th May 2013, 07:15 AM   #1
FireUps
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Default How To Grow A List Of Local Businesses?

I have built a local business solution focused on the consumer, to help the consumer to 1. find qualified local businesses for the service they desire and 2. enable them to publish project details and solicit bids from local service providers.

The service is free to list the business and it is free to receive emails concerning local projects that match the areas of expertise.

Its Free for the consumer to post projects.

What is the best way to grow a list of local businesses that are interested in receiving emails about projects related to the service they provide?


any ideas? I am looking for fast and cost effective.

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Old 29th May 2013, 11:15 AM   #2
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HI, sounds like you've got a pretty interesting concept. So basically, you'll be emailing projects to businesses then they bid on those projects? If that's correct, I can't imagine how you'd have a difficult time finding businesses. I mean, you're delivering leads right to their inbox for free. How have you sold this idea to businesses in the past?

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Old 29th May 2013, 01:37 PM   #3
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Quote:
Originally Posted by PatprecisionE View Post
HI, sounds like you've got a pretty interesting concept. So basically, you'll be emailing projects to businesses then they bid on those projects? If that's correct, I can't imagine how you'd have a difficult time finding businesses. I mean, you're delivering leads right to their inbox for free. How have you sold this idea to businesses in the past?
So how have we connected in the past. I advertising in trade magazines, send direct emails to prospects and gain placement under keywords but these methods are not fast enough.

I have pitched it in person to a couple people and funny to find that people are actually quite suspect.

I am thinking about a social strategy ... maybe a contest who creates the most business listings I give the top 5 producers a $200 Amex card every 30 days.

I kind-of have a chicken and the egg scenario... I need businesses listings before I will generate projects.

Target is also "Services" not "goods/products". painters, electricians, lawyers, anyone that provides the service. I am not looking for stores retail, movie theaters, etc.

I bought a list of 2.5 million businesses but I am not very excited about the data. I suspect that its old and not very relevant.

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Old 29th May 2013, 08:06 PM   #4
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Could you offer something else free to a potential business that they have to sign up for. For example ...

1) Provide a free business plan template for people looking to start a painting business.

2) Rank in search engines and ppc for free painting business plan

3) People searching for this sign up to download your template to start their business

4) You've captured their business listing and then are able to deliver them leads

If the model above works for a painting business then expand to other services you want to target.

Your unique offer, get a free business plan and leads with it.

I don't think, based on my experiences there are many searching for leads as you describe and agree that most are going to be skeptical. Also look at angielist with a fine tooth comb, what are they doing that you can get ideas from.

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Old 30th May 2013, 05:11 AM   #5
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Fantastic Ideas Logan! business plan / marketing strategies and tips...

I am pretty familiar with An g i e s li s t. This is not a direction I want to go. I feel that review marketing is flawed anyway you try to slice it.

1 bad review on AL - no matter false or not and consider yourself dead to AL. This is the one place where I am thinking more about the service provider than the consumer.

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Old 11th June 2013, 07:04 PM   #6
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You can do the same thing other directories do and develop a program that scrapes the web for basic business information. List every business you can find and offer them premium services if they update their info. Thee are plenty of developers on Odesk.com that can help you with the technical stuff.

Good idea, but keep in mind there are other directories out that have a similar business model, but they may be niche specific.

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