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Old 11th September 2007, 11:35 PM   #1
Linda
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Default Banner Advertising - The Importance Of Ad Placement In Increasing Web Site Traffic

Do you know where to place your banner ad?

"It was once believed that the most effective placement for banner advertising on any website was the very top of the page. This made sense since the banner ad is immediately visible at the very beginning of the page load and requires no scrolling. Most web visitors are likely to ignore a banner that is near the bottom of the page that requires scrolling down."

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http://www.smallbusinessbrief.com/ar...ng/010098.html

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Old 12th September 2007, 08:34 AM   #2
mktgbiz
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Great article as usual Linda! Thanks!

For those considering the use of banners it is vitally important to remember that very, very, very few people click on them. The percentage of people that click on banners averages to be way less than 1%.

As a matter of fact, we are accustom to seeing banners in "certain" locations on every web site we visit and thus become actually prepared for a banner ad to be in a certain location and can actually avoid seeing it because we know where it'll be.

Think about it. Do you click on banners? I know I very rarely do if ever. I may look or glance at them depending on the "loudness' of the banner, but usually I don't click I don't even notice.

When I use banners I determine that I am going to advertise on that site for a loooooooooong time and that I want to build peoples awareness of my product by repetition of exposure. Eventually becoming a product or service they have "seen" repeatedly over the past year or two.

Recently I had a friend ask me what I thought about having a banner on a site that had a bazillion visitors for a month. And the price was something like $300 if I remember correctly. I recommended he pass on the great deal because he would need to advertise that banner for at least one year to start to build any awareness and see any minimal effects. And obviously that would not have been cost effective at that point.

Listen, when advertising your small biz...........just consider techniques that work on you!

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