Online retailing is hot!
That's a powerful statistic -- and one that is only going to grow bigger in future years.
I think it is related to the fact that buyers want a great shopping experience. They can get that with Internet retailers.
(1) Huge selection - Many Web stores offer a much greater selection than brick-and-mortar stores, which often don't have the floor space for a wide selection. Just consider the posterchild of massive selection: Amazon.
(2) Service - Online retailers have gotten better at great service. The tech tools that sites now have to work with are much better than they were a few years ago. Online sellers can finally rival the personal touch of regular stores, through better tech.
(3) Convenience - During the holiday season, with inclement weather and hazardous driving conditions and grumpy crowds, it sounds downright inviting to shop online.