Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Specialist Website Forums > Small Business Trends Forum
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 19th August 2006, 11:35 AM   #1
sannwood
VIP Contributor
 
sannwood's Avatar
 

Join Date: Jul 2006
Posts: 164
Default Event or Tradeshow Marketing - Exposure for Your Small Business

Event and tradeshow marketing can be an important way for a small business to expose itself and gain new customers and it can be a powerful marketing tool for the small business owner.

Over at the Small Business Trends Radio website this week Robert Levin, Founder, Publisher and Editor of the New York Enterprise Report, provides tips on how to have a successful event that doesn't hurt your budget.

Quote:
Once you have identified an event with a good target market match, it is time to do an evaluation of the costs: space costs, booth costs, staffing costs, transportation costs, collateral costs, setup costs, technology costs, and so on. Optimally you should try to then estimate the number of qualified leads you might gain. Divide that into the overall costs to get a cost per lead figure. If that figure fits within your budget then you might have a clear GO decision to attend and exhibit at the show.
I think this type of marketing could be very beneficial to the small business owner if it is properly targeted and planned well. Read more over at:
http://www.smbtrendwire.com/2006/08/...rove-your-roi/

__________________
Staci Wood | Small Business Trends Radio | Small Business Trends
sannwood is offline   Reply With Quote
Register or log in to remove this ad.
Reply   

Bookmarks




Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Small Business Trends Forum RSS for this Category Only: Small Business Trends Forum

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 07:57 AM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy