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Old 10th August 2006, 08:50 AM   #1
Linda
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Default 10 Ways to Market Your Article offline

Here are some tips from a wahm on promoting offline.

"Checks - Have your website printed on your personal and business checks. You never know who may see it."

Catch it @ http://www.smallbusinessbrief.com/ar...ng/005972.html

Are there any you would like to add?

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Old 10th August 2006, 10:47 AM   #2
SoKyBiz
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Quote:
Originally Posted by Linda
Here are some tips from a wahm on promoting offline.

"Checks - Have your website printed on your personal and business checks. You never know who may see it."

Catch it @ http://www.smallbusinessbrief.com/ar...ng/005972.html

Are there any you would like to add?
That is a great idea!!! And I just had my printed checks delivered.... phooey. (Writing that idea on the reorder check... THANKS!)

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Old 10th August 2006, 07:46 PM   #3
A.N.Onym
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Unfortunately, some suggestions are equal to spam.

Selling something through an auction just to get noticed, setting up road signs (unpaid, I guess?) are clearly polluting the auction and the road.

I'd suggest getting more links to your website instead of wasting time and promoting your site offline. Sure, you may get a couple of visitors if you have your URL across your back/breast, but will you look respectful?

Printing URL on pens, mugs, post may be a good idea, though.

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Old 10th August 2006, 08:20 PM   #4
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I agree you need to look respectful, but i also think there can be more avenues than those you have mentioned. I'm sure it doesn't work for all, and you have to find the right fit. The check idea is something small and a no cost idea for some. Road signs is a stretch for me as well, but I've been doing some research on various methods of outdoor advertising. I don't have direct experiences, but from the little research i've seen the 'vehicle wraps' (where the car is fully designed - not just a magnetic sign - examples) perform pretty good. Do you consider that pollution as well? I know i've noticed a few cars with vehicle wrap advertisements, although I have never acted upon one myself ... evidently some do based on the marketing research and reading i've been doing. Its an interesting approach to me, as you can select drivers from anywhere based on location and other factors related to your campaign.

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