Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Inspiration & Ideas > Success Stories and Profiles
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 7th December 2017, 04:50 PM   #1
tomw
Member
 

Join Date: Dec 2017
Posts: 3
Default Content Marketing Case Study - Engagement!

Hey guys,

I'd like to take a moment to share a piece of content that I created to help the industry understand the fundamentals of link building and content marketing.

The reason why I'm introducing this item is that the ROI is particularly impressive, having invested a modest budget and generated some big wins.

So, if you're just starting out in SEO or content marketing then reading about this self-initiated exercise could save you valuable time, money and resources.

About me

I work for a digital marketing agency in Sydney. One of our specialities is SEO, and my core focus area is the strategising of building and earning backlinks. One way I approach this challenge is to write briefs for creating content that will naturally attract links, rather than simply submitting a business profile to a directory or send out material for guest posting in blind faith. That's the big shift in mindset we all need to adopt.

Back to the fun stuff.

The item I produced is called the Periodic Table of Link Building and Acquisition. It's a visual guide to help marketers and content folk understand the variety of tactics that the industry recommends for acquiring backlinks. I included only those which I've practised myself, not the full spectrum. The intended outcome was to both build and earn backlinks to our website and generate brand awareness, referral traffic and social engagement too.

What about the results..?

High profile placements - The item was received for publishing in some of the major marketing and business sites on the web, including Smart Insights, Marketing Profs, Business2Community

Community sharing - The topic sparked multiple conversation threads on popular international sites like Quora and Reddit

Social sharing - Over 1,000 social actions across all major platforms, including Facebook, Twitter, Pinterest

Web traffic - I was happy to see more than 1,500 sessions off the back of referral domains

Organic ranking - The item boosted my agency's web presence for terms relating to link building onto pages 2 and 3 of SERPs

Feel free to take a peak at The Periodic Table of Link Building and Acquisition and send me any questions you have about link and content engagement strategy. I hope this short case study has been of use

tomw is offline   Reply With Quote
Register or log in to remove this ad.
Reply   

Bookmarks


Similar Threads
Thread Thread Starter Forum Replies Last Post
How To Build A Content Marketing Strategy gaylerichardson Search Engine Optimization 11 3rd May 2018 08:13 AM
Content Marketing jeffscott Search Engine Optimization 10 13th August 2015 04:21 AM
The many faces of mobile marketing JoshThomas General Online Marketing Information 1 13th July 2014 04:57 PM
What Are The Ways Of Marketing..? D_Kotian Local Marketing 40 9th June 2014 12:35 AM
New Article - Content and Search Engine Marketing thejenn Search Engine Optimization 1 16th June 2005 07:01 AM



Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Success Stories and Profiles RSS for this Category Only: Success Stories and Profiles

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 12:26 PM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy