It may be nearly three years old now, but this is still a good article!
I sell services rather than products and have found that the personal touch is important. Quality of work is essential, but until I can assure a client I care about his business, product, and person, I'll never get the chance to deliver that quality through a sale.
Never, ever forget that customers are people--not living, breathing wallets. They need and DESERVE to be treated respectfully. Many of the points made in this article reinforce that premise.
Last edited by amichalski; 3rd January 2008 at 09:11 AM.