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Old 9th October 2012, 03:34 PM   #31

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Originally Posted by mktgbiz View Post

4). Prepare a press release and send it out via email to local media - tv, radio, newspaper, etc.

I would actually do something different. You can release the press release if you would like, but instead I would come up with a way that you could help a local television or newspaper and provide that expertise. That gives you a better chance to receive notice. For instance, come up with a pitch around your experience with trying to market your company on a tight budget or come up with an informed opinion on something that's impacting your local community and be willing to provide good information to the journalist. That gives you a better chance to reach media and actually have them return your email. Plus, your company will receive a mention in the meantime, as well.


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Old 10th October 2012, 10:39 AM   #32
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I suggest for a quick hit do a cross marketing play on craigslist and other classified sites - the key to craigslist is to have the item that the customer is looking for at a great price and then link them to all of you listings so they can virtually shop your store.

I can show you how to do this.

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Old 10th October 2012, 01:21 PM   #33

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Selling furniture would suggest to me that people visit your store and view it, touch it and try it out.

Furniture is usually a high value item and many people do my buy on the first viewing. Selling these high value items are quite different than making simple sales. There is a skill required and most store owners and their sales staff do not have that skill. I would suggest you do a Google search on "making major sales" and find out as much as you can to obtain that skill. Real understanding of what motivates a customer to buy could triple your furniture business.

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Old 12th October 2012, 10:33 PM   #34

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Start with Social Media Sites, Facebook and Twitter definitely.
Get a sitemap.
Make a listing.
Start your own blog.
Get your local marketing ready because you will need it.

Good luck.

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Old 14th October 2012, 09:42 PM   #35

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Originally Posted by gunther_arneson View Post
CraigsList.org is also a good way to get the word out.
And you can't get any more cost efficient then that. What I like about it is you can advertise anywhere in the world. Between that and flyers, you can get the word out on the cheap.

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Old 16th October 2012, 12:40 AM   #36

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If you're new to the furniture market or you're looking for a way to stand out from the crowd, you'll want to choose something that doesn't involve Uncle Sam or Santa Claus.

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Old 21st October 2012, 01:24 PM   #37
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haven't read all the posts: is it new or used furniture?

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Old 15th December 2012, 03:55 PM   #38

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Location: San Francisco
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Whatever you do - measure your campaigns and see what works best!

Change the standard greeting in your store to:
"Hello, and what advertisement did you see that brought you into our store today?"

Then, you'll get an idea of what really creates foot traffic!

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Old 12th February 2013, 05:17 PM   #39
Jack Burton

Join Date: Feb 2013
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I have been in the mattress and furniture business for more then 20 years and I can tell you what has worked the best for us. What we do is dress up a man in a Gorilla costume and have him stand out front of our store holding a sale sign. it seems silly sure, but it seems to work like a charm.

We have been doing it for years. We also have a Gorilla Robot that we bought at Super Sign Factory com, which looks like a man in gorilla costume...it moves and waves, (very cool) We use in place of the human Gorilla on the weekends, or when he does not show up for work.,

Also we have had great luck using Air Dancer inflatables to get people to in the door. Those wacky waving arm flailing tube man get the jod done!!!

We buy the Air Dancers and Gorilla Robots at [link removed]. They seem to have the highest quality for the lowest prices. The Air Dancers from them seem to last a very long time, so for that reason they are very cheap way to advertise.

One more big thing that has worked real well for us is FREE HOT DOGS. For some reason Americans can not say no to a free hot dog!!! Just have a person stand out in front of your store with a sign that says free hot dogs. When the people come in for the free hot dogs try to build relationships with them. Then when they or there faimly or friends need furniture or mattresses they remember you, It is amazing the power of a free hot dog!!! It works great for us we do it a few time a year.

Good Luck!!!!!

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Old 25th June 2013, 11:38 PM   #40

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Well, wildly popular home blogs do exactly the same thing, they just find ways to translate that level of engagement into every online post. If you have a blog for your store or you are thinking about starting one up, consider taking it from the level of advertising and promoting individual products to crafting some more involved ways to entertain your followers, while still tying in that fabulous end table or wingback chair...

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