Is your marketing department making the most out of direct mail to generate outbound leads? Digital marketing seems to have taken the spotlight from traditional forms of outbound lead generation, but traditional outbound lead strategies work, often more effectively than digital marketing. Lead generation companies are at the forefront of reinventing outbound lead strategies, from telesales to direct mail. The main difference between outbound B2B lead generation today and the past is more access to data. A successful lead generation company does its research, finds your target audience, and discovers what that audiences responds to. Insightful, researched campaigns have higher response rates, but what are today’s lead generation companies doing with direct mail that works so effectively?
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