jmjj215 is correct and that is why I was asking about the candles. I went to wordtracker.com and used the free trial to do a quick check. Here are some examples:
The number is the estimated number of searches per day on MSN.
13 soot free scented candles
15 heavy scented candles
12 scented candles online
12 triple scented jar candles
13 soy wax scented candles
18 wholesale scented candles
13 best scented candles
32 scented votive candles
184 scented candles
37 scented jar candles
13 scented soy wax candles
13 scented gel candles
13 scented soy candles
18 highly scented candles
22 candles scented
For the term "scented votive candles" you could bid 12 cents and be in ad spot number 20 on Overture's search partners.
If you really dig for terms, you'll find some that have no bids and get a fair amount of searches.
Also, you can outwork competitors by working on the copy of your ads.
At Google, I searched on the term "scented votive candles" and at the time I checked, no one had taken the time to optimize their ad by using the full term "scented votive candles" in the title or description. This means, by being willing to work a bit harder, you can gain an advantage because a term that matches the query shows up in bold.
My point for all of this is you can get started for very little money in pay per click advertising and can generate leads if you work at it. As you slowly learn the pay per click ropes, you can be spending each day learning about search engine optimization so you'll be properly equiped to decide if you'll do it yourself or hire someone to do it for you.
If you'd like, you can set up a sig file and put a link to your site their. If you need help with that, have a look at this thread:
Or, you can always ask me.