A successful tip for directing local traffic to your website is to focus on a free blogging platform like blogger or wordpress and create a free blog using your keywords and location - like I did with fruitbasketsnewcastle.com
This has been effective in converting local search queries into sales and crowding out the top slots in the search for my products.
Sure it takes some time to establish and maintain, but it is all your content and you can manipulate it to suit your marketing drives.
Anyone have a similar experience? Share...