I have to tell you that I am loving this series. As an online business owner myself who is in the process of re-evaluating my own company and how I have been marketing it, I find this series invaluable. What fun it must be to be a "test project". Carrie, I don't think you are a dolt at all for not having a better understanding of Google's AdSense. I have been thinking about creating my own campaigns for about a year now, but it all seems overwhelming. I need someone to sit down with me and teach me what I need to know about creating and running successful campaigns.
I can't wait until the next edition of this series.
Thanks for sharing.