10 Questions To Ask Before You Start Publishing Your Newsletter
When publishing a newsletter it is crucial that you decide some key things before beginning. Here are 10 questions you need to ask yourself about your newsletter to help you get off to an excellent start.
1. How often am I going to publish? Some people publish every day, some once a month, some twice a month, and some once a week. It is important that you decide up front how often you will publish and then stick with your decision. Many people will want to know how often you publish before they even subscribe, and sticking to a consistent schedule can help you to develop relationships with your readers.
2. Am I going to send my emails in HTML, plain text or both? There are advantages and disadvantages to both and you really should decide how you are going to do things so that you can choose the right auto responder and plan out your newsletter layout.
3. What will be the main theme or topic of my newsletter? Although it is fine to deviate from the main theme once in a while, you really need to plan ahead and have a good idea about what you will cover before you start. It is also not a bad idea to even pre-write the first few issues before you have any subscribers.
4. What auto responder service am I going to use? Once you are using one, changing later is nearly impossible without losing a large number of subscribers. Therefore, you really need to choose well and wisely in the beginning.
5. How am I going to promote my newsletter? You really need to have a clear plan of action and at least five different methods that you will use to get subscribers.
6. What can I offer to entice people to join my list that is unique and of value to people? People get so much email that they will not join your newsletter list unless you offer them something of unique value and they must be convinced that you will offer them content that they want to read.
7. How can I develop relationships with the people who join my newsletter list? It is not good enough to only publish a newsletter with no interaction with your list. You must offer it, encourage it and give it in order to make your list thrive and be profitable.
8. What will I market to my list that people will be willing to pay for? Besides all that you offer for free, you also need to offer items or services that people can and will buy. Although you will likely produce new items later, you need to have at least one item right away that people can purchase.
9. How will I design my opt-in box and capture page? Your copywriting and design of this are crucial to building your list. No matter how great your newsletter content may be, if you cannot persuade people with your choice of words and web site design to sign up, then no one will.
10. Am I going to also publish my newsletter either in print or online? Many people because of the questionable deliverability of email, are now offering these options as well. Consider if your target market would benefit from either of these options.