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Old 26th August 2014, 08:35 AM   #1
MBA Trainer
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Default Technique For News Letters

I want to write effective News Letter for my business. What are the steps for this please guide me

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Old 26th August 2014, 11:51 AM   #2
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Originally Posted by MBA Trainer View Post
What are the steps for this please guide me
Your first step is ascertain what your newsletter is for. Too many times I see with my own clients that they have 'marketing' strategies, but they aren't focused at all.

If you are collecting emails to send out newsletters, you need to begin to segment (separate) your lists apart. For example:

Newsletter 1 - People who recently signed up but have not purchased.
Newsletter 2 - People who signed up but never purchased.
Newsletter 3 - People who purchased a product/service.

As you can see, all three newsletters have different types of people assigned to them. By doing this, you can very easily target and market specific objectives and goals. For example:

Newsletter 1 - Every 3 Days Newsletters to inform the prospect about your services and a call-to-action coupon/segmentation sale to encourage fast action.
Newsletter 2 - Weekly Newsletters to remind the prospect what your services are about and that they were interested in your services and that you are there for the solutions.
Newsletter 3 - Bi-Monthly Newsletters to re-engage your audience in your business, to check out how they enjoyed their experience with you and to introduce a new loyalty program for repeat business.

So in short here's what you need to do to make any successful newsletter program:
  1. Understand the goals of your newsletter
  2. Segment your list
  3. Provide Call-To-Actions in every email to achieve goal.

Last edited by JKirby; 26th August 2014 at 11:54 AM.
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Old 3rd September 2014, 03:55 AM   #3

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First you need to have a good data base of clients and than you can build up the newsletters according to your services. News, services and all stuff that appear on your website. I guess that's a good route to keep up active your clients and visitors.

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Old 5th September 2014, 11:13 PM   #4
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Sit down and brainstorm a list of what you are going to write about. Determine if you have enough news/content to write a newsletter either monthly, quarterly, etc. If you are short on content, do some research online to think of things to write about.

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Old 6th September 2014, 08:51 AM   #5

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Here are some additional tips for writing newsletters –

1. In order to lessen the chances of your newsletter to be deleted, you need to create attractive and relevant subject lines. Avoid making lengthy subject lines.
2. Besides normal text newsletters, HTML newsletters are too preferred by many people.
3. The best practise is to be frequent with your newsletters. Avoid long newsletters and so one page newsletters are more than enough.

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Old 6th September 2014, 04:30 PM   #6
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Remember to build a relationship with those on your list. You'll find that more people will ACTUALLY read your newsletters when this is done.

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Old 10th September 2014, 11:39 PM   #7
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You asked about how best to write effective newsletters. Well, first you have to ask yourself what effect you're wanting the newsletter to have - what is your "most wanted response" (ie, click on an order, sign up for a webinar, tell all their friends....). Then you need to clearly define your target customer for the newsletter, and what content will make them deliver your "most wanted response".

Hope that helps,

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Old 11th September 2014, 09:23 AM   #8
Used Oil India

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Consider your audience.
Choose your topic
Ask questions
Research your topic
Make it understandable
Use interesting headlines.

Even just a few typos will annoy readers enough for them to disregard you as a professional.

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Old 11th September 2014, 11:10 PM   #9

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Whichever tools you decide to use, it has to have great reporting features otherwise you won't know how effective it is.

The content should work in synch with your website so you can drive clicks to an action.

Hope this helps.

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Old 12th September 2014, 08:02 AM   #10
Julia Patterson

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Originally Posted by MBA Trainer View Post
I want to write effective News Letter for my business. What are the steps for this please guide me
Newsletters are to convey about recent updates, releases or happenings in your business. So it is always better to keep the content to the point and interesting. Providing lengthy content will be boring and makes the subscribers lose interest. The title should be unique and captivating so readers will be tempted to read more.

Last edited by Julia Patterson; 12th September 2014 at 08:06 AM.
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