Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > Newsletters and Email Marketing
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 26th August 2014, 08:35 AM   #1
MBA Trainer
VIP Contributor
 

Join Date: Nov 2013
Posts: 204
Default Technique For News Letters

I want to write effective News Letter for my business. What are the steps for this please guide me

__________________
Dulles Limo Services | libra birthstone
MBA Trainer is offline   Reply With Quote
Register or log in to remove this ad.
Old 26th August 2014, 11:51 AM   #2
JKirby
Member
 
JKirby's Avatar
 

Join Date: Aug 2014
Posts: 16
Send a message via Skype™ to JKirby
Default

Quote:
Originally Posted by MBA Trainer View Post
What are the steps for this please guide me
Your first step is ascertain what your newsletter is for. Too many times I see with my own clients that they have 'marketing' strategies, but they aren't focused at all.

If you are collecting emails to send out newsletters, you need to begin to segment (separate) your lists apart. For example:

Newsletter 1 - People who recently signed up but have not purchased.
Newsletter 2 - People who signed up but never purchased.
Newsletter 3 - People who purchased a product/service.

As you can see, all three newsletters have different types of people assigned to them. By doing this, you can very easily target and market specific objectives and goals. For example:

Newsletter 1 - Every 3 Days Newsletters to inform the prospect about your services and a call-to-action coupon/segmentation sale to encourage fast action.
Newsletter 2 - Weekly Newsletters to remind the prospect what your services are about and that they were interested in your services and that you are there for the solutions.
Newsletter 3 - Bi-Monthly Newsletters to re-engage your audience in your business, to check out how they enjoyed their experience with you and to introduce a new loyalty program for repeat business.

So in short here's what you need to do to make any successful newsletter program:
  1. Understand the goals of your newsletter
  2. Segment your list
  3. Provide Call-To-Actions in every email to achieve goal.



Last edited by JKirby; 26th August 2014 at 11:54 AM.
JKirby is offline   Reply With Quote
Old 3rd September 2014, 03:55 AM   #3
Domolino
Member
 

Join Date: Sep 2014
Posts: 4
Default

First you need to have a good data base of clients and than you can build up the newsletters according to your services. News, services and all stuff that appear on your website. I guess that's a good route to keep up active your clients and visitors.

Domolino is offline   Reply With Quote
Old 5th September 2014, 11:13 PM   #4
user2837
Member
 
user2837's Avatar
 

Join Date: Aug 2014
Location: USA
Posts: 9
Default

Sit down and brainstorm a list of what you are going to write about. Determine if you have enough news/content to write a newsletter either monthly, quarterly, etc. If you are short on content, do some research online to think of things to write about.

user2837 is offline   Reply With Quote
Old 6th September 2014, 08:51 AM   #5
macgren
Member
 

Join Date: Jul 2014
Posts: 80
Default

Here are some additional tips for writing newsletters –

1. In order to lessen the chances of your newsletter to be deleted, you need to create attractive and relevant subject lines. Avoid making lengthy subject lines.
2. Besides normal text newsletters, HTML newsletters are too preferred by many people.
3. The best practise is to be frequent with your newsletters. Avoid long newsletters and so one page newsletters are more than enough.

macgren is offline   Reply With Quote
Old 6th September 2014, 04:30 PM   #6
Smallbizwebsite
Member
 
Smallbizwebsite's Avatar
 

Join Date: Aug 2014
Posts: 12
Send a message via Skype™ to Smallbizwebsite
Default

Remember to build a relationship with those on your list. You'll find that more people will ACTUALLY read your newsletters when this is done.

Smallbizwebsite is offline   Reply With Quote
Old 10th September 2014, 11:39 PM   #7
JLeesCastro
Member
 
JLeesCastro's Avatar
 

Join Date: Apr 2009
Location: New Jersey
Posts: 42
Send a message via Skype™ to JLeesCastro

Default

You asked about how best to write effective newsletters. Well, first you have to ask yourself what effect you're wanting the newsletter to have - what is your "most wanted response" (ie, click on an order, sign up for a webinar, tell all their friends....). Then you need to clearly define your target customer for the newsletter, and what content will make them deliver your "most wanted response".

Hope that helps,

JLeesCastro is offline   Reply With Quote
Old 11th September 2014, 09:23 AM   #8
Used Oil India
Member
 

Join Date: Sep 2014
Posts: 1
Default

Consider your audience.
Choose your topic
Ask questions
Research your topic
Make it understandable
Use interesting headlines.
Proofread.

Even just a few typos will annoy readers enough for them to disregard you as a professional.

Used Oil India is offline   Reply With Quote
Old 11th September 2014, 11:10 PM   #9
Market2All
Member
 

Join Date: Aug 2013
Location: British Columbia
Posts: 11

Default

Whichever tools you decide to use, it has to have great reporting features otherwise you won't know how effective it is.

The content should work in synch with your website so you can drive clicks to an action.

Hope this helps.

Market2All is offline   Reply With Quote
Old 12th September 2014, 08:02 AM   #10
Julia Patterson
Member
 

Join Date: Jun 2014
Posts: 55
Default

Quote:
Originally Posted by MBA Trainer View Post
I want to write effective News Letter for my business. What are the steps for this please guide me
Newsletters are to convey about recent updates, releases or happenings in your business. So it is always better to keep the content to the point and interesting. Providing lengthy content will be boring and makes the subscribers lose interest. The title should be unique and captivating so readers will be tempted to read more.


Last edited by Julia Patterson; 12th September 2014 at 08:06 AM.
Julia Patterson is offline   Reply With Quote
Reply   

Bookmarks


Similar Threads
Thread Thread Starter Forum Replies Last Post
What Is Your # 1 Link Building Technique? ChrisLeads Search Engine Optimization 25 13th November 2012 12:24 PM
Does Capital Or Small Letters Affect SERP Result? jesicawillss Search Engine Optimization 5 17th February 2011 01:52 AM
Understanding Black Hat & White Hat SEO Technique amitesh Search Engine Optimization 2 22nd December 2008 02:19 AM
Sending Business Letters (Email) BobbySmith General Online Marketing Information 5 12th July 2008 08:59 AM
Mailing Out Sales Letters feilerl Direct Mail 17 5th February 2008 08:21 AM



Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Newsletters and Email Marketing RSS for this Category Only: Newsletters and Email Marketing

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 04:23 AM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy