This is a great idea!
Originally Posted by A.N.Onym
For example, you can try running contests among your customers for the best article about their favorite kind of sport with your product. Have 3-5 places and generous prizes. You'll get a lot of human created content and will be able to connect it with your existing and future customers and your products as well.
I'm not sure if A.N. Onym intended this, but it doesn't just have to be customers.
Anyone who's interested in the prizes and writing about sports would be a potential contributor (contestant).
So, you get the traffic lift as people come to read about the contest
, you get links as bloggers and others write about (and link to) the contest
, and you get a sustained increase in returning visitors because you now have a lot more quality content
There's another thread on "Link Baiting" which is debating that term a little bit.
Ultimately, Link Baiting is Buzz Marketing with the lasting impact of lots of relevant inbound links.
This is a great example of how to do just that.
And, if you wanted to go for the coup de grace, you could find a local retired sports figure - make them a celebrity judge and have the top prize be something autographed or similarly personal.
There are a lot of retired sports figures who are now bloggers. If you can find one of these guys you can both get your judge, and get a little additional publicity by way of their writing -- and the incentive for them is that they get a little added exposure for their blog at your expense.Johnny, you have got to do this my friend!
I think anybody who's been reading this thread would be thrilled to hear about the outcome.
I know I'd blog about it!