I've spent the last year working my butt off to promote my HOW TO GET SPONSORED FOR FISHING TOURNAMENTS manual (ebbok) available on my web site [url removed].
I've advertised with banners, exchanged links with other sites, written articles, given away free product, got a pro to endorse my book, listed on ebay, and the newest thing I've done.......................
Have others add my link in their signature.
I have probably a dozen or so fishermen/women that post on numerous fishing forums across the net that have a live link to my web site in their signature.
Imagine having someone with over 9,000 posts add your link instantly to their sig.
It is way cool and provides for increased traffic. Now imagine doing it with a handful of people.
Most of these people are on what I call my Pro Staff. Pro in this case stands for Promotional. I have sponsored them with cash in exchange for promoting my site. Some did it for FREE.
It's a great idea and can help you get add'l traffic to your site in a hurry.