Originally Posted by titanlists
I would like to get some feed back on what your thoughts are in regards to direct mail still being a useful marketing tool. With the increase of postage to continue how will the affect the overall market.
How many of you are actually using direct mail and getting a decent response from your efforts?
Thanks in advance for any feed back -
Your friends @ Titanlists
Yes, direct mail is still very useful for marketing. I still help some of my clients use it for a portion of their marketing, so I can guarantee you it DOES work.
Even in the digital age (perhaps "especially" in the digital age?) where it's way cheaper to blast out 100,000 emails, a physical piece of correspondence can be far more personal, and takes more effort for the recipient to throw in the trash.
Of course you still need to follow time tested, best practices with direct mail. The hardest part being, getting people to actually read your message. So it needs to be useful, and not "junk mail."
Which format you use depends a lot on what you're selling...
If you run a local service company (landscaping, handyman,trash removal, etc.) a postcard mailer could be all you need to get a good number of responses / leads.
If you're selling a physical product, or more expensive service, then a nice 3 to 5 piece mailer often works well (main sales letter, secondary piece, lift note, return envelope, etc.)
Just remember; getting people to open it is the hard part. So unless you have some brilliant "teaser copy" on your envelope, you're better off making it look like a personal letter.
This reply is getting a bit long, so I'll give you just one more before I go...
If you're selling a more high end product or service; then a FEDEX package (or private courier) is the way to go. A lot of postal mail gets thrown in the trash, but a FEDEX package almost always gets opened by the person it's addressed to