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Old 4th June 2007, 07:40 AM   #21
Researcher
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All traffic is POTENTIALLY good. But targeted traffic is better.

If you are attracting traffic through generic searches i.e Japanese, doll, origami etc your potential customer may have a love of things "Japanese" for instance but no knowledge of Chiyogami/yozen dolls. It's your job to educate them, (so that you can make the sale)

You might want to inform them about the history and tradition and how and why they came in to being.
Give them info on the Chiyogami paper and the different styles of traditional dress. In short create the interest, especially from those that have reached you by a generic search.

Don't forget to sell the collectability of your product also.

Use short bite size bits of info on your sales page.
Go into more detail on your blog and create a sign-up page for a newsletter or bulletin.

Write articles and publish them. Make sure you include links to your sales site and your blog.
Open a MySpace account or other social networking site and get networking.

You have a lovely product at a great price and best of all it is really Niche. Your job as an Expert in this field is to inform, promote and sell.
Good luck and best wishes.

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Old 14th June 2007, 07:56 PM   #22
dreammars
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I agree 100% that images are a key factor in increasing conversion.

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