Originally Posted by acwebguru
Blogging is a way of expression and if you are going to outsource it, I fear you are violating the basic rules. If you are not having enough time in hand for posting regularly, go and try Twitter or some other of its kind since blogging requires passion that leaves out most people in the middle.
There are no "basic rules" to blogging. Blogs do not have the same purpose today as they once did. Blogging platforms like WordPress have "morphed" into CMS systems and as such are used for building not just blogs, but business web sites, affiliate sites, Adsense sites, etc.
Back in the day when blogs first came out, yes... they were daily journals of personal experiences... basically an online diary.
But that is NOT what blogs are today. I'd venture to say that less than 1% of "blogs" on the web today are used as personal journals. 99+% are used to implement affiliate sites, Adsense sites, business web sites and more.
So outsourcing blogging to get quality content on a regular basis to publish on a business, affiliate, or Adsense blog site is no different than outsourcing article writing on a traditional (non-blog format) web site. It's good business as long as the content you're getting from the paid author is great content and in line with the businesses goals.