Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > Newsletters and Email Marketing
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 15th July 2010, 10:15 AM   #1
4ndr3w
VIP Contributor
 
4ndr3w's Avatar
 

Join Date: Dec 2004
Location: In my inbox.
Posts: 264
Send a message via AIM to 4ndr3w

Default Don't Be Superstitious About Content Blocks.

A long time ago, someone put forth the plausible-sounding notion that the use of certain words in e-mail will trip all kinds of spam alarms at the recipients’ ISP and get mail blocked. That might have been true for a few weeks in 1996, but it certainly isn’t now; ISPs today rely far more on sender reputation when they make delivery decisions. Nonetheless, there still seems to be a significant amount of superstition regarding content filtering.

I have a friend whom I’ll call Christine (since that’s her name). She’s a brilliant, energetic, one-person social media consulting firm, and she sends terrific mail – pithy, engaging, with great voice and compelling offers. But she insists on misspelling (or “munging”) the word “free” in her creative to put the spin move on content filters. “F.R.E.E. 5-Part E-Course”, “Fr*ee Teleseminar”, and “a half-hour of F-RE-E consulting” were all on offer in her last send. I tried to talk her out of mangling her creative a few months ago, but like some some habits, superstitions die hard.

That’s not to say that ISPs don’t perform some types of content filtering – they do, but not in the way Christine and others think. ISPs look at links in the body of the e-mail to catch two species of spam in particular: “phishers”, who are trying to collect log-in credentials for, say, on-line banking or social media accounts; and spam that sends clicks through to web sites that will surreptitiously load a worm, a virus, or other malware onto the computers of unsuspecting visitors.

Many ISPs and private inbound mail servers use a content filtering package called Spam Assassin. Spam Assassin assigns a cumulative score to the content of an e-mail message based on a wide range of criteria, all of which are highly configurable by the servers’ owners. If the score crosses a threshold – which is also configurable by the owner – the message might be rejected as spam based on content. But since the score is cumulative and weighted, the presence or absence of any single word – like “Free!” – is not sufficient to block mail.

The take-away: senders with good reputation shouldn’t feel hampered by content filters when assembling their creative. Senders should feel free (see what I did there?) to use the language they need to present the sharpest offer possible.

4ndr3w is offline   Reply With Quote
Register or log in to remove this ad.
Old 15th July 2010, 02:12 PM   #2
jaairey
VIP Contributor
 
jaairey's Avatar
 

Join Date: Dec 2005
Location: Reno, NV
Posts: 207
Default

I have always relied on the email service (such as Aweber) to tell me if the email title has a high spam score. Occasionally the title will have a high score (often a mystery to me as to why) so I have changed it.

Should I not be paying any attention to this and just go with what I think is a compelling title?

jaairey is offline   Reply With Quote
Reply   

Bookmarks


Similar Threads
Thread Thread Starter Forum Replies Last Post
Types Of Search Engine Spamming FL Management Search Engine Optimization 39 11th April 2014 07:30 AM
Web Copy And Search Engines amichalski Copywriting 9 19th July 2010 09:52 PM
How Cornerstone Content Gets You Traffic and Subscribers Small Business Brief Small Business Brief Archives 0 11th May 2010 10:12 AM
SEO Optimization For Content Tips.... nikdevid Search Engine Optimization 11 25th November 2009 04:29 AM
SEs love content.. jmjj215 Search Engine Optimization 2 5th April 2005 05:04 PM



Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Newsletters and Email Marketing RSS for this Category Only: Newsletters and Email Marketing

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 06:29 AM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy