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Old 26th August 2014, 04:09 AM   #11

Join Date: Jul 2014
Posts: 80

Originally Posted by Mark Bates LS View Post
What strategies do yo use for targeting local business SEO wise? Is it important to get a presence on local websites or is it about keywords base don your local area(i.e. city name)?
Check out these valuable tips –

1. Have you done your keyword research accurately with the help of Keyword Planner? You can filter results i.e. county and city with the help of this tool. It is far better to rank for some keywords that drive traffic to your website rather than ranking for hundreds of other keywords which have no searches.
2. Is your On Page optimization done correctly? From your keywords list, have you noticed that some keywords are somewhat similar? So your website should have a separate page for each set of similar keywords.
3. Having a company blog can work wonders for your SEO strategy. You need to update your blog with fresh and engaging content on frequent basis. Don’t forget to share your blog URL on Social Media.

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Old 26th August 2014, 11:58 AM   #12

Join Date: Aug 2014
Posts: 1
Default How Do You Target Your SEO Work For Local Marketing?

Originally Posted by Jen 100 View Post
A few quick tips for local:

For local SEO it's extremely important that your website is mobile friendly. The stats on local shoppers using their phones to search for local business and products is staggering.

Make sure you're correctly picked up on Google Maps as well as Yahoo, Bing and Apple.

Work on building citations on credible sites.
I totally agree as more consumers are searching on google maps and apple maps vs. search engines. Make sure that your Google My Business location data is correct.

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Old 3rd October 2014, 01:51 AM   #13

Join Date: Dec 2011
Posts: 43

Lots of helpful information in this thread, I do think businesses need to also include other networks and ideas and not focus so much on only being where everyone else is advertising. I helped a few small businesses with online advertising and here is some advice.

Sites like AngiesList.com is a very popular lead generation site, you also have the Respond network and adecho.com etc. They might not be as popular as angies list but after all, not everyone uses the same search engines and techniques when they try to find a business. The few businesses I recently recommended to these services are seeing great results.

Another thing is bing / yahoo advertising. It is amazing how many local businesses ignore bing / yahoo, the claim is, well most people use google. And sure that is the truth, but why not advertise on bing too where you in many cases will have so much less people competing with you?

I visit many local websites, I am shocked that I rarely see any local businesses exchange links or ads. This is not for SEO as much as it is to simply get other locals to learn about your business. As others have mentioned try to do trades with other local businesses.

Then you have businesses trying to flood free advertising sites. What they fail to realize is that there are 1000's of bots posting to these sites and google in many cases stopped giving them any credibility a long time ago, so what is the gain?

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Old 10th October 2014, 12:49 PM   #14

Join Date: Sep 2014
Location: United States, Utah
Posts: 10

Originally Posted by kaufenpreis View Post
Build Local Citations According to Moz’s 2013 Local Search Ranking Factors survey, the greatest influence on a site’s local search rankings is their Google Places (now Google+ Local) page signals, so let’s start here! Building an optimized Google+ Local page is pretty simple.

You want to be sure that the information you provide on your page is consistent with what’s on your website. This includes business name, address, phone number, category, and business description. Be sure to include some geo-targeted keywords in your description as well.

Originally Posted by Pinnacle_Credit View Post
In terms of strategies, I would suggest the plan my local SEO guy did for me, which included:

Validating and checking my website for NAP (Name/Address/Phone) info
Check and ensure NAP info included on Google + page
Check how many citations you currently have
Obtain additional citations - ensuring that NAP is exactly the same throughout

Citation sources he used included:

Local/National/Niche specific

this can include: Directories/Classified Ad sites / Blogs / Forums

Essentially anywhere that displays NAP information

Ensure that the quality of the citation sources are good, look at Domain authority / Trustflow etc

It worked well for me, I am now in good positions for local searches

In order to see what "Citations" are already listed. Enter your phone number in Google, this will pull up everything that Google will see. If you have a lot this could take some time to actually go through all of them. When I do work for my clients, I like to start by building a citation list of all the previous listings. Fixing any incorrect directory listing.

If you can not find the correct category for your business, exit and find a new directory website. Only have 1 or 2 categories. You do not want to confuse Google. Google Support Page with Local Business

Here is a few directory listings for free that you can start off with. Keep in mind there are hundreds of directory listings, I personally have a list of 350+








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Old 27th October 2014, 04:17 AM   #15

Join Date: Sep 2014
Posts: 18

Nice post!

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