Amplifying traffic/sales, should be one of the biggest objectives of a website owner. There are ways to make this happen for essentially any website. One relatively unorthodox, but logical way to do this, is by using the power of long tail keywords.
Long tail keywords are simply multi-phrase search queries, which visitors use on search engines. They are really nothing more than the natural phrases that are typed into searches to help visitors land on the pages they really want. These long tail keywords are way more targeted than the general or main keyword topic,& they literally manifest a visitorís need for the specific information they are seeking. The more detailed the phrase, the more likely it is for a searcher to obtain the information he/she really wants or needs.
This approach basically plays out like how people actually use search engines. Rather than looking for "potty training", those looking to learn how to go about this process would most likely type in more defining terms. For example, "potty training for toddlers", or "toddler potty training underwear", or "potty training tips for boys (or girls)" would be used. While these terms might not have the search engine ranking the more popular single terms do, they can play to a website owner's advantage.
Here are 5 of the main benefits or reasons why you should really consider long tail keywords, to optimize your website:
1.) These keywords have a potential for a higher conversion rate (since the exact focus of the searcher's request has been met). Visitors arriving through multi-phrase search queries might be more likely to make purchases or convert on affiliate programs or recommendations. By targeting these long tail phrases, you are effectively targeting a market of potential buyers.
2.) These Keywords are easy to rank. Therefore it is not difficult to make your website rank well on search engines. For long tail keywords don't have the competition out there that more popular words do, obtaining a overall higher ranking is generally accessible.
3.) Can bring more visitors to your website, when used correctly,& drive more targeted traffic over the long haul. Targeting long tail keywords will gradually lead to more search engine traffic because youíll have a lot of pages indexed and ranked for specific phrases related to your web business. This means increased visibility also.
4.) Higher revenue potential. Search engine visitors are extremely valuable because searchers are targeted individuals who are seeking specific information and hence are more likely to click on ads or subscribe to your site, newsletter, blog, etc. This will grow your audience and allow you an increased revenue in the long run through your own product sales, affiliate sales, or the use of third-party ad networks.
5.) Driving traffic to a website isn't easy at times. Going through the backdoor by zooming in on niches can be one way to make more targeted traffic happen. Basically, the benefits come from tapping into a lot of different tailored searches, rather than trying to compete with thousands of other sites that focus solely on the main single-word keywords. Long tail keywords are the key that can unlock it all!
In closing, I will post another thread tomorrow taking l.t. keywords a little bit further, look for......."How To Build Valuable Long Tail Keywords"
. Please read tomorrow to learn more on these special keywords....remember this is strongly for your benefit!
All the Best,