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Old 21st June 2006, 04:18 PM   #1
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Default New Article - Google AdWords: Local Advertising

Authored by: Richard Ball

Full Text: http://www.searchengineguide.com/ball/007816.html

A Snippet:

Search engine advertising is beneficial for local advertisers as well as national advertisers. Google's advertising system, AdWords, offers the option to target ads to searchers in a specific geographic region. Due to the method Google uses to identify the location of these searchers, though, it's imperative for local advertisers to run national ads as well.

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Old 22nd June 2006, 10:13 PM   #2
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I think Richard's article is really spot-on. The examples he provides are great insights on how to combine local and national campaigns.

Many people search at work. If these searchers have a long commute, their geographic location might not match the location from a Google regional campaign. However, these searchers might be searching for products or services near their home and not their workplace.
Good point and I haven't thought too much about that before. I'm in Minneapolis where that doesn't apply as much. Our commutes are within the metro area. It makes sense for businesses in closer metros such as Baltimore and DC. You can include both in a local campaign, but I can see how you might want to write your ads differently.

Another reason to combine local and national Adwords campaigns are for businesses like day spas. Local users search for them, and people across the country look for them as gifts for people in that area.

Any thoughts?


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