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Old 10th August 2004, 10:34 AM   #1
Robert
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Default Local Product Search

This looks very interesting...

Start-Up Steps Up to Local Product Search Challenge
http://www.clickz.com/news/article.php/3392841

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[StepUp.com] aims to create a local product search destination, which would enable consumers to find things online, then buy them in local retail outlets. Someone looking for a particular model of TV, for example, could find exactly which merchants within driving distance had the item in stock at the best price, potentially saving themselves time and money.

...it's developed software that integrates with Intuit's popular QuickBooks accounting program. Merchants using QuickBooks to keep track of inventory can automatically link their product information to StepUp.com's systems.

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Old 10th August 2004, 11:12 AM   #2
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Very interesting. I am sure now that the big three search engines have rolled out local search that we will see many more things like this hitting the news wire. I think local search is going to be one of the big things we will continue to see and hear about the rest of this year.

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Old 10th August 2004, 01:40 PM   #3
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Although still in beta, I'm really liking that site. There have been quite a few studies I've read (can't remember the sources though) that show a huge number of people study products online, and then find a physical location in their area to buy.

I have to admit, sometimes I fall into that category as well. Partly because if I study a product enough that I know where it is and I want it, I can drive or walk and probably have it in a half hour. If it's a product I'm not familiar with, I can find where it's at online then go to a physical store for a 'real' look.

Just looked at the site a little closer and noticed they give you a choice of shopping online or finding directions. I like that option.

Paul

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Old 10th August 2004, 03:14 PM   #4
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Sounds very interesting. I'll have to look into it deeper, since I do my business out of my home...I don't mind people coming by and shopping, but they have to make an appointment first...

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Old 11th August 2004, 08:20 AM   #5
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a huge number of people study products online, and then find a physical location in their area to buy.
I fall into that category! I do that all the time. Unless the 'Net offers a great discount (to offset the shipping I'd have to pay) I do research online and buy locally.

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Old 17th August 2004, 09:33 AM   #6
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Quote:
Originally Posted by copywriter
I fall into that category! I do that all the time. Unless the 'Net offers a great discount (to offset the shipping I'd have to pay) I do research online and buy locally.

Ditto that. Unless the savings is great enough to warrant online purchase, I usually try to find a local source first.

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