Originally Posted by east2west
How often after link exchanges do you find that the other party has not listed your link on their website?
I have 2 lines of thought on this:
1 - If I think their site is a good resource for my users, I leave their link in place.
2 - if it was just a straight swapping of links for another reason, I have to decide how much that reason actually means to me.
usually, I won't put one up until I see it live at their end.
Now, I do not swap - period - though lots of folks e-mail each week wanting a slice of my PR that's higher than theirs - too bad. They can work for it like I did.
Ultimately, if the Webmaster is serious about the link exchange, it'll only take him minutes to get the link live - maybe a couple of hours. If it's more than a couple of days, dump them.
There are too many other more important things to concentrate on so don't invest time on this tactic if you don't have to.