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Old 1st August 2005, 10:17 AM   #1
Anita
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Exclamation Company Closure Plays Out in the Blogosphere

One of the blogs I write for is a small business finance blog. I put a post up there this morning, commenting on the sudden closure of the company iFulfill.com.

The remarkable part is this: the company's demise is being played out online, on the CEO's blog! You can read the history here:

http://blog.facteon.com/archives/smb...angers_of.html

Here's my question: What do you think about the role of a CEO's blog in this situation?

Is a blog like iFulfill.com's a good place for giving out information in such difficult circumstances, and giving customers a chance to vent?

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Old 2nd August 2005, 02:24 AM   #2
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I received some market investment spam recently. The message was that you can pick stocks with 'insider information' gleaned from the corporation's employee blogs.

I predict that the Securities and Exchange Commission will have to address the issue. There is just too much room for abuse.

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Old 2nd August 2005, 09:19 AM   #3
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Originally Posted by yellowwing
The message was that you can pick stocks with 'insider information' gleaned from the corporation's employee blogs.
Interesting. That's an important point for any company setting up a corporate blogging policy. Especially for top executives, who have access to insider information.

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Old 11th August 2005, 07:28 PM   #4
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Sci-Tech Today is publishing another good article on Corporate Blogging.
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Apple Computer ran into its own blogging woes earlier this year. Two blogging sites -- PowerPage and AppleInsider -- published trade secrets about upcoming products. Apple took the blog writers to court and won.


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Old 26th August 2005, 02:04 PM   #5
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And the saga cintunues
Quote:
As blogging grows, companies eye legal pitfalls
Reuters UK - August 26, 2005
By Martha Graybow
NEW YORK (Reuters) - As Corporate America wades into the burgeoning world of Internet Web logs, companies are being warned they could face legal hazards when employees are let loose in the free-wheeling blogosphere.

...But lawyers see possible legal pitfalls for companies looking to join the blogging phenomenon. What, for instance, would happen if someone at a publicly traded company unwittingly divulged confidential financial information or a trademark secret on one of these Web diaries?
Geez-How can I make money posting stuff that gets published a few weeks later?

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Old 27th August 2005, 08:59 AM   #6
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Thumbs up Small Businesses Have Less to Worry About Revealing

Good articles, Yellowwing.

They point out exactly why large corporations need to be careful in what they say in their blogs and have to make sure their employees understand what's off limits. In that respect, blogs are like any kind of public statement, be it a message board, or an interview with the press, etc.

Small businesses and freelancers, on the other hand, can generally be more open. They have fewer constituents to tick off, fewer secrets to worry about revealing, and they are not examined as closely as large corporations for every small thing they mention.

That's why I think blogs can be much more spontaneous when used by small businesses, but will be more restricted when used by large corporations.

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