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Old 8th January 2016, 10:36 AM   #1
richardhale
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Default Google VS Bing PPC

Would be nice to get some feedback. I've always used Google. This is my first time using Bing. My question is quality. We've always seen sales with Google, but 3 weeks in for Bing, nothing. I've been doing PPC successfully for years, so I know everything is optimized.

Google won't approve the site. It's health, you know how that goes. We were told to get scientific proof, which we did. But still won't approve. Facebook hasn't worked, have trouble with approvals there also.

So for those that use Bing and Google, have you noticed less quality for Bing? Any trouble getting off the ground? We've tested for 3 weeks and I have ads and targets really close. Landing pages, we're doing some things. Just wonder about the quality, is there that much of a dropoff between Google and Bing PPC?

Thanks

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Old 11th January 2016, 12:48 AM   #2
edward222
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Try to read this one:
http://searchengineland.com/new-ppc-...rticals-152229

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Old 7th February 2016, 04:27 AM   #3
aquisto
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Bing is a much smaller network but I have found that I get a lot more valuable clicks at a much lower cost.

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Old 29th February 2016, 07:04 AM   #4
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In todayís digital landscape, search engine marketing has become an integral part of online strategies. It offers options that you simply canít get from any other method of digital marketing.

Paid search is by far one of the top sources for driving targeted traffic to your website. In fact, PPC provides the highest ROI (return on investment) of any type of online advertising. Thatís massive when you factor in all of the digital marketing channels available.

The big question for many business owners looking to invest in PPC ads for the first time is which service to go with Ė Google AdWords or Bing Ads?

In an ideal word, your best bet would be to advertise on both Google and the Bing network. But sometimes that is not always the case.

Toyota Innova service in Chandigarh

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Old 1st March 2016, 09:34 AM   #5
HCFGrizzly
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Quote:
Originally Posted by richardhale View Post
Would be nice to get some feedback. I've always used Google. This is my first time using Bing. My question is quality. We've always seen sales with Google, but 3 weeks in for Bing, nothing. I've been doing PPC successfully for years, so I know everything is optimized.

Google won't approve the site. It's health, you know how that goes. We were told to get scientific proof, which we did. But still won't approve. Facebook hasn't worked, have trouble with approvals there also.

So for those that use Bing and Google, have you noticed less quality for Bing? Any trouble getting off the ground? We've tested for 3 weeks and I have ads and targets really close. Landing pages, we're doing some things. Just wonder about the quality, is there that much of a dropoff between Google and Bing PPC?

Thanks
"is there that much of a dropoff between Google and Bing PPC?"

To answer your question you should only look at the difference in market share between Google and Bing.
That being said, Bing is slowly catching up to the big G, but it will take some time until they can truly be called rivals.
It is good that you are trying to diversify the places you are advertising (as they say - it`s better to not keep all of your eggs in one basket).
The problem that I also had is that Bing is a different medium so it doesn`t completely work like Google. I too had some problems before I got the hang of Bing PPC.
In my opinion you should try to experiment more, change the things around and see how that works in the future.

Good luck

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Old 5th March 2016, 04:08 AM   #6
aquisto
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You can target age and gender with Bing ads. This is currently not an option with Google AdWords PPC. Bing lets you boost your cost-per-click bids for customers with your target age or gender. For example, you can have Bing increase your bid 10% if someone between the age of 25 and 34 is searching and by 20% if a woman is searching. (Bing can only identify the age and gender of users who are signed into their Windows Live accounts and have included this information in their profiles.)

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Old 28th March 2016, 03:25 PM   #7
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After using Google shopping for a few years I finally managed to set up Bing shopping. What a complete waste of time! I even rang Bing help centre and they told me their algorithms were a long way behind Google. I've turned it off for now.

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Old 28th March 2016, 11:14 PM   #8
dannbarbery
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Bing is cheaper compare to Google but you cannot deny that Google converts more than Bing probably because Bing is not a very large network compare to Google.

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